Define A Call-To-Action? In simple terms call-to-action or abbreviated as CTA can be in a form of image, line of text that asks customers to take an action such as downloading an ebook, signing up for a webinar, attend any event, take part in a contest, or get a gift coupon..
How To Transform a Stranger Into a Potential Customer The visitors should be given some valuable offer in exchange to respond to the CTA (as shown in the image). Make sure not to add any dull static “Click Here” messages. You might need to rethink your tactics if you want to grab the attention of your visitors.
Major Things You Should Consider When Creating An Effective Call-To-Action If you want to grab the attention of the visitors in your website then you need to include these simple yet critical elements into your Call-To-Action (CTA).
# 1 – Establish What You Want Your Visitors To Do Make sure you know what you are aiming beforehand. Are you calling your visitor to sign up for a newsletter, or fill a form, or to visit a blog? This will help you to craft the CTA on the page.
# 2 – Be Clear And Concise Be very clear and let your visitors know what excat actions you want them to take. Dont confuse or make things complicated for them. Just be straight-forward.
# 3 – If Necessary, Be Repetitive If you have a sales page explaining the benefits of an ebook/information that would benefit the visitor, make sure you insert a call-to-action at various points of the page, Though try not to overdo and make your website look spammy
# 4 – Give Them Clear Instructions Your duty doesn’t end by telling them what to do. The link should be highlighted, the form should be there with clear instructions and the buttons which you want them to click should be clear and appealing. # 5 – Don’t Have Internal Competition Of CTAs Make sure the main CTA which you want the visitors to click doesnt go unnoticed with a number of CTAs on the same page. You dont want their eyes to wander & follow some other ads in your page, that leads to another website. # 6 – Use A Strongly Commanding Verb For The CTA Use strong uickly and clearly sum up what visitors need to do and what they will get. Some examples are: download now, buy now or subscribe today.
# 7 – Add A Sense Of Urgency The call to action should sound urgent. If you want to grab the attention of the visitors then promotions in your website should be made available for a limited time and tell the visitors to take the action now. This gives more immediate response.
# 8 – Use Highly Contrasting Colors As Compared To The Surroundings Using different colors on the call button as compare to the surrounding will give an idea on which colored button has been able to catch attention of the audience. # 9 – Have distinguished Call-to-action The call to action buton should be well distinguished so that the visitors can easily make out between text and the link, or button that they need to click on.
# 10 – Get In the Right Position One of the most important factor is the placement of your call to action button. The ideal place would be at the top of the page in the central column.
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