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Do you feel persuaded by this advertisement?

Do you feel persuaded by this advertisement?. Subliminal Messages. • Information that may influence our behavior without our conscious awareness. • Brief auditory or visual messages that are presented below the absolute threshold, that our chance of conscious perception is less than 50%.

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Do you feel persuaded by this advertisement?

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Presentation Transcript

  1. Do you feel persuaded by this advertisement?

  2. Subliminal Messages • Information that may influence our behavior without our conscious awareness • Brief auditory or visual messages that are presented below the absolute threshold, that our chance of conscious perception is less than 50%

  3. Types of Subliminal Messages • Image Flashing • Soft Sounds • Visual Embeds • Backmasking

  4. Image Flashing • Image flashed on a screen that our eyes sense but our brain does not consciously perceive •First known use was in 1957 at a movie theater, though results of “study” were later admitted to have been falsified

  5. Image Flashing Examples

  6. Soft Sounds • Second audio track that is much quieter than regular soundtrack • Used in stores, movies, and self-improvement tapes

  7. Soft Sounds Example Listen to the soundtrack “below” the main part of the dialogue in Aladdin http://www.youtube.com/watch?v=1QYYOuQGEp0

  8. Visual Embeds • An image that you see but don’t perceive unless it is pointed out to you • Often used in advertisements

  9. Visual Embeds Example Veni, Vidi, Vici = We Came, We Saw, We Conquered

  10. Another Couple of Examples of Visual Embeds

  11. Yet Another Example

  12. And one more example of visual embeds…

  13. And the last example of Visual Embeds

  14. Backmasking • Hidden track only audible when music is played backwards • Controversy surrounds musical artists accused of backmasking

  15. Examples of Backmasking Artist: Led Zeppelin Song: Black DogForward: Started tellin’ her friends she gonna be a star. Backward: Oh Satan want ya near bless my soul.

  16. Artist: Rolling Stones Song: Tops Forward: I’m sorry for a breath of your sweet love. Backward: I love you, said the Devil.

  17. Artist: Ozzy Osborne Song: Suicide Solution Forward: Get your gun and do it...shoot shoot shoot shoot shoot. Backward: When the last “shoot” is played backward it says Satan.(This song was blamed for causing suicides among teens.)

  18. Artist: Pokemon Song: The Pokemon RapForward: Gotta catch ‘em all, Gotta catch ‘em all, Gotta catch ‘em all, Gotta catch ‘em all, Backward: O Satan, O Satan, O Satan, O Satan

  19. Artist: Led Zeppelin Song: Stairway To HeavenForward: If there’s a bustle in your hedgerow, don’t be alone now, it’s just a spring clean for the May queen. Yes there are two paths you can go back, but in the long run, there’s still time to change the road you’re on. Backward: Here's to my sweet Satan. The one whose little path would make me sad, whose power is Satan. He’ll give you 666, there was a little tool shed where he made us suffer, sad Satan.

  20. Artist: Michael Jackson Song: Beat ItForward: So beat it Backward: I do believe it was Satan in me

  21. ` Artist: Queen Song: Another One Bites The DustForward: Another one bites the dust Backward: It’s fun to smoke marijuana

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