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Not just fun and games

Not just fun and games. By Joey G. Alarilla INQ7.net ITJourno Asia Forum 2006 Pulai Desaru Beach, Malaysia July 20, 2006. Everyone is a gamer…. …they just don’t know it yet!. The future is bright for gaming.

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Not just fun and games

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  1. Not just fun and games By Joey G. Alarilla INQ7.net ITJourno Asia Forum 2006 Pulai Desaru Beach, Malaysia July 20, 2006

  2. Everyone is a gamer…

  3. …they just don’t know it yet!

  4. The future is bright for gaming • Global revenue from interactive entertainment to grow from $28.5B in 2005 to around $42B in 2010. • Online game revenues to reach $13B in 2011 -- DFC Intelligence www.dfcint.com

  5. But we still get no respect!

  6. Gaming needs to gain cultural credibility “Acceptance in the culture is the key to legitimacy. None of us were alive when film first came on the scene but historians will tell you it was not regarded with great and instant acclaim." -- Doug Lowenstein President, Entertainment Software Association State of the Industry Address Electronic Entertainment Expo, Los Angeles May 18, 2005

  7. Fun but effective tools • Federation of American Scientists www.fas.org -- Grant of $2.4M over 3 years to develop 3 video games • Serious Games Initiative www.seriousgames.org • Social Impact Games www.socialimpactgames.com

  8. Gaming teaches real-world skills "Got Game: How the Gamer Generation Is Reshaping Business Forever" Harvard Business School Press October 2004

  9. Gaming is becoming big business • G-commerce (game commerce) • Killer app for broadband • In-game advertising • Game outsourcing

  10. Gamevertising/advergaming • Microsoft purchases Massive Inc. for rumored $200M to $400M • In-game advertising to reach more than $700M by 2010 -- Yankee Group www.yankeegroup.com

  11. Gaming can unite us • “In a highly fragmented media environment, Yankee Group finds that video games present a promising window of opportunity as a growing advertising medium. • “As television advertising loses its effectiveness, advertisers must reach a largely segmented audience with discerning tastes.” --Yankee Group http://www.yankeegroup.com/public/news_releases/news_release_detail.jsp?ID=PressReleases/news_4172006_InGameAdvertising.htm

  12. Online gaming will shape the future of the Internet • IBM and the Future of Online Games, Part 1 http://www.ibm.com/investor/viewpoint/podcast/mp3/21051220_FutureOfGamingPt1.mp3 • IBM and the Future of Online Games, Part 2 http://www.ibm.com/investor/viewpoint/podcast/mp3/21051220_FutureOfGamingPt2.mp3

  13. Asian Gaming Journalists Association (AGJA)www.agja.net • To promote electronic gaming as a legitimate news beat • To unite gaming journalists across the Asia Pacific • To establish the Asia Pacific as a leading source of world-class original gaming journalism and gaming-related content • To promote responsible gaming, particularly among the youth

  14. AGJA: Philippines, Singapore, Malaysia, Indonesia and India

  15. Thank you!www.agja.netjoeyalarilla@gmail.comwww.alarilla.com

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