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Building Healthy Communities in Barnsley: Addressing Health Inequalities Together**

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bracha
10 diapositives · 249 Views · Sep 01, 2014

This initiative by Stephen Turnbull from NHS Barnsley and Barnsley Metropolitan Borough Council focuses on reducing health inequalities in the Athersley area. Highlights include analyzing local issues such as obesity, unemployment, and access barriers to health services while promoting cycling and walking for improved physical activity. Collaboration with community groups aims to enhance skill levels, aspirations, and social capital. Key actions involve social marketing campaigns, increased CCTV for safety, and support for local organizations to foster a healthier, more connected community.

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  1. Building Healthy Communities Stephen Turnbull NHS Barnsley and Barnsley Metropolitan Borough Council BARNSLEY, UK

  2. Reasons for the LAP • Health is not shared equally. • Wide inequalities nationally • Wide inequalities locally • Focused on reducing inequalities within Barnsley

  3. Problem Analysis - Causes and Effects Mortality Physical Activity Tobacco Substance Misuse Obesity COPD Respiratory Disease External perception/ reputation of the area Deprivation Unemployment Accessibility Issues NEET’s (Not in education or employment or training) Low aspirations Worklessness Skill levels Social Capital Sustainability of Third Sector High profile Elected Members Crime Environment Poor retail offer Poor housing offer but improving Low car ownership Poor standards of education Poor public transport access to services/education Poor access to employment

  4. Overall Aim • To reduce health inequalities between Athersley and the rest of Barnsley • Improve access • Build social capital • Improve aspiration • Improve the environment

  5. Actions • Access • Social marketing research and campaign to understand and promote use of new cycling / walking facilities, including parental concerns about crime and safety • Bike-ability training for adults (£70,000) • Local Bike It programme (£100,000) – BMBC, Sustrans, Local Community Groups, Schools

  6. Actions • Aspiration Support local community groups, e.g. Motormouth and Romero to increase skills and tackle drug, alcohol and tobacco use Local Politicians Local Community Groups Health Service £250,000

  7. Actions • Environment • Increase CCTV on new walking and cycling routes – BMBC, Police • Increase cycle paths provision – BMBC, Sustrans • Engage unemployed young people in improving walking and cycling routes – BMBC, Sustrans • Workers Minibus: £182,000 • Works to wheels scheme • Travel Planning advice - £100,000 (SYPTE, JobCentre Plus) • Cycle Loan Scheme for newly unemployed

  8. Actions • Social Capital • Develop website for Athersley • Social Marketing campaign to understand perceptions of Athersley and how to improve its standing • Engaging professionals in Civil Society - £25,000 – project underway – funded by national government

  9. Contact details: Stephen Turnbull Assistant Director Public Health NHS Barnsley / Barnsley MBC +44 1226 433791 Stephen.turnbull@barnsleypct.nhs.uk

  10. contact@urbact-project.eu www.urbact.eu/project