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Patricia Shepherd Rebekah Woody Jake Woodward

Patricia Shepherd Rebekah Woody Jake Woodward. Dirt Bike Co. Group Presentation. Background Information. Name: Broken Chain Bikes Co.

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Patricia Shepherd Rebekah Woody Jake Woodward

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  1. Patricia Shepherd Rebekah Woody Jake Woodward Dirt Bike Co. Group Presentation

  2. Background Information Name: Broken Chain Bikes Co. Start-Up: We choose to start our own company manufacturing dirt bikes and parts after our racing team experienced repeated part failure that cost us a victory. After searching the industry for a dirt bike that met our standards we came up empty handed and decided it was time to raise the standards in the dirt bike industry. Because of our experience with subpar parts and service we have a focus on providing high quality parts from the chain to the finished product.

  3. What We Do Processes: 1.Technical: We build dirt bikes and parts from the ground up 2.Sales and Marketing: Our goal is to provide the highest quality dirt bikes and parts in the industry 3. Administrative: We strive to be the driving force behind innovation and efficiency in our organization and in the industry as a whole

  4. Team Member Roles CEO: Jake Woodward CFO: Rebekah Woody CTO: Patricia Shepherd

  5. Storefront Products 2 Outlet Stores -Atlanta, Georgia -Las Vegas, Nevada -Products: 1:3D Bike: Three wheeler dirt bike tailored towards casual riding 2.Mud and Buzz: Two wheeler bike geared towards everyday street/trail riding 3. Dirt Guzzler: Two wheeler bike geared toward high performance and fast paced racing

  6. Storefront Parts and Services In addition to selling bikes we will sell bike parts and offer the following services; -"Dirt Bike Repairs" Class -Maintenance and Repairs Services

  7. Online Products/Services 1.Repair and Maintenance Instructional Videos 2.Repair parts and schematics 3. Links to authorized dealer websites

  8. Storefront Customers - The dirt bike enthusiast who wants to incorporate biking into every aspect of their lives from racing to day to day activities. - Customers who are new to dirt biking will be able to come into our store and get the assistance that they need to get into the sport.

  9. Online Customers - Customers who are not located closely to our store can still order a wide range of our products through the internet. - People that are interested in getting started in Dirt Biking can look into some of our instructional videos. -People looking for high quality replacement parts

  10. Storefront Marketing We plan to use 3 strategies for our storefront marketing; -Race Sponsorship: We sponsor some of the most exciting races in the country getting our name out to thousands of contestants and race enthusiasts. -Print advertising: We advertise in 3 major sporting magazines detailing the benefits of our products and services -Radio Advertising: We partner with a car repair talk show to offer repair and maintenance advice and encourage dirt bike owners to come see us for all their repair needs.

  11. Online Marketing We plan to use 3 strategies for our online marketing; -Video Ads: Ex. Commercials on YouTube -Search Engine Ads: Our name comes up when people search for topics related to Dirt Biking -Display Ads: The annoying internet pop-ups that get our company name in people's heads.

  12. References Laudon, J. & Laudon, K. (2012). Management information systems: Managing the digital firm. Upper Saddle River,New Jersey.: Pearson Prentice Hall. Laudon, J., (2012 September 12.). Dirt Bikes Running Case. Retrieved from http://www.uwyo.edu/imgt2400/resourcesstalnaker/dirtbikesrunningcase.pdf

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