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Unity Signage Identity Project: Creating a Visible Connection

Explore the effective use of signage to enhance unity identity in projects. Learn best practices and considerations for indoor and outdoor signs. Join us for the July 12, 2012, Unity Signage Conference. Connect and collaborate for impactful branding.

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Unity Signage Identity Project: Creating a Visible Connection

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  1. Signage Unity Identity Project ATT Connect Call July 12, 2012

  2. Agenda • Welcome and Prayer • Update from Unity Worldwide Ministries • Updates on Web Service Bureau • Updates Print Service Bureau • Signage • Next Steps

  3. Let’s Begin with Prayer • “Being exists under two phases: • invisible and visible, abstract and concrete. • The visible comes forth from the invisible…. • From center to circumference is the plan of procedure throughout the universe.” • Charles Fillmore, The Revealing Word

  4. Convention 2012 and 2013 • Successful 2012 Unity People’s Convention with branding workshop in Detroit. • Plans already in motion for 2013 cruise in the Caribbean. For more information check out www.unity.org/convention

  5. New Group Launching in August • 23 new ministries joining this month, paper work was due July 9. The next call on August 16, will be to welcome our new group. Feel free to have new members of your branding team join us.

  6. Update from Unity Worldwide Ministries • New Unity Worldwide Ministries Website • launched May 31 • Check out all of the services and support for your ministry Visit us at: www.unityworldwideministries.org

  7. Web Vendor OneEach Technologies • We now have: 47 ministries participating • 31 live • 16 ministries are in the process of completing their new sites Visit: www.OneEach.com/unity

  8. Launch of new web for online shopping is on the way. Visit: Unity.MiPrintShop.com Groupon deadline August 31st Magnets Custom Bookmarks Custom Postcards Ball Lapel Pin Print Vendor Update

  9. The Path our biweekly newsletter • Sign up at • unity.org/enews • Select “The Path” Contact or our Emergent Communication

  10. What is important to consider with your ministry’s outdoor and indoor signage? What does it say about your ministry? Will people be drawn to your ministry through your sign(s)? Will people understand your messages? Signage

  11. Outdoor Signs • What type of sign is right for your ministry? • LED Sign - digital electronic sign technology Projects a dynamic presence into your community Unity of Omaha, NE Unity of Houston, TX

  12. Outdoor Signs • Changeable Letter Signs - changeable letter church signs allow you to effectively communicate with all who pass by. Unity Spiritual Center in Sun City, AZ Unity Spiritual Center Albuquerque, NM

  13. Outdoor Signs • Identification Signs -Identifies your spiritual community and serves as a landmark for years to come. Unity of Fort Meyers, FL Unity of Merced, CA

  14. Outdoor Signs • Masonry-Style Signs - stone and masonry-style church signs offer unparalleled quality at an affordable price! Creating a classic look Unity Spiritual Life Center, Oklahoma City, OK Unity Kitchener, Ontario, Canada

  15. Outdoor Signs • Storefront Signs – Communities who are renting from storefronts Unity of Appleton, WI April Kain-Breese Wrote an article for Contact in the Spring issue of 2012 titled “How We Changed Our Church Name”

  16. Outdoor Signs • Temporary Signs – Excellent for your local community events or for communities who are renting a space that aren’t allowed to have permanent signs

  17. Outdoor Sign Considerations • Be sure to be aware of your city ordinances that govern and limit sign size, type and location and sometimes color for your area. • Regulations are based on the type of area the sign is located in (commercial, residential, etc.) • Permits are almost always required. Your local sign companies are experts on sign ordinances and the permitting process.

  18. Barry Vennard Advises: • Find a reputable sign company • Get references • Sign company will checking the zoning and permits needed • Allow the sign company to guide you in the design and implementation of your sign • Possible Permit types needed: Building permit, structural permits, electrical permits and possible variance permits

  19. Indoor Signs • Placement and professionalism is crucial. • Avoid hand written signs

  20. Indoor Signs • 2. Give clear directions with your signs

  21. Indoor Signs • 3. Placement of signs Make sure they are not too high to read (for shorter adults or children), or placed too low that they are not visible

  22. Indoor Signs • 4. Ensure the color and design are clear, understandable and inviting

  23. Indoor Signs • 5. Proof from outside your perspective Be sure not to use jargon like “YOU” or “YFM” “WOU” “MOU” etc. Proof by someone not familiar with your ministry.

  24. Next call is August 16, at 3 p.m. CT welcoming new ministries to our Unity Identity Program Be sure to have new members of your branding team to attend and be sure to send their contact info to Debbie@unity.org to add them to the call list. Visit our new website and www.unity.org/testgroup to see your resource page. Next Steps

  25. Close in Prayer

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