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Maximizing Impact Through Advisory Leader Involvement

Communicating Impact to Elected Officials. Maximizing Impact Through Advisory Leader Involvement. Jeff Christie University of Georgia Cooperative Extension May 20, 2009. Successful communication of impact to elected officials depends on 3 things : Understanding impact

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Maximizing Impact Through Advisory Leader Involvement

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  1. Communicating Impact to Elected Officials Maximizing Impact Through Advisory Leader Involvement Jeff ChristieUniversity of Georgia Cooperative ExtensionMay 20, 2009

  2. Successful communication of impact to elected officials depends on 3 things: Understanding impact Understanding communication Understanding elected officials Maximizing Impact Through Advisory Leader Involvement‘Communicating Impact to Elected Officials’

  3. Maximizing Impact Through Advisory Leader Involvement‘Communicating Impact to Elected Officials’ Question: What is ‘IMPACT’? Answer: Impact is the difference that we make!

  4. Examples of IMPACT Improved quality of life Money saved Better yield/increased profit Changes in behavior Changes in attitude Maximizing Impact Through Advisory Leader Involvement‘Communicating Impact to Elected Officials’

  5. The Significance of IMPACT Justification for funding Gives organizational credibility Validates time and effort Inspires confidence Maximizing Impact Through Advisory Leader Involvement‘Communicating Impact to Elected Officials’

  6. COMMUNICATION A critical step in the program development process! Maximizing Impact Through Advisory Leader Involvement‘Communicating Impact to Elected Officials’

  7. Communications Each year, an individual is likely to be subjected to millions of formal and informal communication attempts. Not all attempts at communication carry the same weight. Conclusion? Maximizing Impact Through Advisory Leader Involvement‘Communicating Impact to Elected Officials’

  8. The Communications Process Maximizing Impact Through Advisory Leader Involvement‘Communicating Impact to Elected Officials’ M* M* M* M* Source Encoding Channel Decoding Receiver (* M = Message) Feedback Context - From Mind Tools (www.mindtools.com)

  9. Elected Officials … Who are they? Local, State, Federal Human beings, just like us Interests, families, passions, networks, etc… (*wise to research and record these; look for matches among your communications team members) Deserve respect (Golden Rule) Maximizing Impact Through Advisory Leader Involvement‘Communicating Impact to Elected Officials’

  10. Communicating with Elected Officials What is important? Be brief: written and in-person Be clear: focus on highlights Invite and Involve (*be sure the involvement is genuine and meaningful) Focus on building relationships 5) Communicateconstantly & consistently 6) FOLLOW UP! Maximizing Impact Through Advisory Leader Involvement‘Communicating Impact to Elected Officials’

  11. Communicating Impact to LOCAL Elected Officials Use LOCAL Advisory Leaders In most cases, they are voters In some cases, higher level/state level people (i.e., University) are perceived as “from the government, and here to help!” Keep it at a level comfortable for them Maximizing Impact Through Advisory Leader Involvement‘Communicating Impact to Elected Officials’

  12. Communicating Impact to LOCAL Elected Officials Leverage the relationships your Advisory Leaders have with Elected Officials Don’t communicate only at budget time or when there is a need Share their interests ; go to their meetings Serve on committees Maximizing Impact Through Advisory Leader Involvement‘Communicating Impact to Elected Officials’

  13. Communicating Impact to LOCAL Elected Officials Communicateconstantly & consistently FOLLOW UP! Maximizing Impact Through Advisory Leader Involvement‘Communicating Impact to Elected Officials’

  14. Communicating Impact to STATE Elected Officials Leverage the relationships your Advisory Leaders have with Elected Officials Keep others in your organization “in the loop” – Avoid duplication Maximizing Impact Through Advisory Leader Involvement‘Communicating Impact to Elected Officials’

  15. Communicating Impact to STATE Elected Officials Often have to communicate with aids and/or support staff (*focus on and work hard at building these relationships) Efforts may need to be more educational; don’t assume they ‘know’ Extension Maximizing Impact Through Advisory Leader Involvement‘Communicating Impact to Elected Officials’

  16. Communicating Impact to STATE Elected Officials Communicateconstantly & consistently FOLLOW UP! Maximizing Impact Through Advisory Leader Involvement‘Communicating Impact to Elected Officials’

  17. Elected Officials Represent constituents who vote Often motivated by re-election It is a ‘lifestyle’ Appointed Officials Work for a group/person Goal is stewardship/wise use of resources It is often more of a ‘job’ Maximizing Impact Through Advisory Leader Involvement‘Communicating Impact to Elected Officials’ Elected Officials vs. Appointed Officials

  18. Jeff Christie Coordinator, Extension Leadership System University of Georgia Cooperative Extension 319 Hoke Smith Building – UGA Athens, GA 30602 jeffch@uga.edu (706) 542-1098 Maximizing Impact Through Advisory Leader Involvement‘Communicating Impact to Elected Officials’ Thank You!

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