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Understanding the Economics of Web 2.0: Value Creation and Information Dynamics

This piece explores the economic implications of Web 2.0, focusing on how technology enhances coordination and attention management, leading to unprecedented value creation. It examines concepts like AJAX, LAMP, and Rich User Interfaces, discussing their roles in the development of user-driven markets and networks. It reflects on the challenges of information abundance and attention scarcity, citing influential thinkers such as Kevin Kelly and Clay Shirky. Ultimately, it highlights how these dynamics impact trade and value acquisition in the digital economy.

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Understanding the Economics of Web 2.0: Value Creation and Information Dynamics

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  1. Ec0n of web 2.0 Thiyagarajan{Rajan} http://rajan.wordpress.com Advetta

  2. See through Economics

  3. Value Importance to me trade Rs/$

  4. Increasing Return Value increases acquiring more

  5. Web 2.0 ? AJAX LAMP RoR Rich-UI Folksonomy or FUD

  6. Web 1.0 ? Markets & Networks Distribution Econ -> Search Ec0n

  7. New Transition find -> make & do Search Econ -> Coordination Ec0n

  8. Inflection n2 -> 2n 2n • Metcalfe -> Reed • Law Law n2

  9. Web 2.0 Community & Coordination Fav ex: Carpool Mumbai

  10. Times 2.0 Production 2.0, Corporation 2.0 Marketing 2.0, Media 2.0 Web 2.0

  11. Structure “Abundance of Information leads to scarcity of attention“ -Herbert Simon

  12. Attention Manage Attention Not Information

  13. Dynamics Entry Barriers Low Switching Costs High -> Higher Throughput

  14. Summarize Web 2.0 is an inflection brought out by changes in technlogy to help coordinate and manageattention thus create value in a never before possible way

  15. Inspired Benkler, Kevin Kelly, Umair, Marc Canter, Om Malik, David Heinemeir Hansson, Tim O Rielly, David Sifry,Larry Lessig , Chris Anderson,Fred Wilson, Dave Winer, Doc Searls, Tara Hunt,Peter Morville, Steve Gillmor, Dick Hardt, Peter Merholz, Richard MarcManus , Danah Boyd , Clay Shirky , Terranova

  16. Questions ?

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