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The Pemberton Index – How to use it (1)

The Pemberton Index – How to use it (1). The Pemberton Index is a scale from 0 to 10 points, that each person can easily obtain based on answering 12 different statements that cover different happiness dimensions:

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The Pemberton Index – How to use it (1)

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  1. The Pemberton Index – How to use it (1) • The Pemberton Index is a scale from 0 to 10 points, that each person can easily obtain based on answering 12 different statements that cover different happiness dimensions: • Questions 1 to 11 are answered based on a 0-10 point scale. The questions should appear rotated • The score of the negative item “I have a lot of bad moments in my daily life” need to be reversed. For instance, if the answer for this item is 2, them the final score is 8 (10-2). If the answer is 4, the final score will be 6 (10-4) • Question 12 is built of answering YES/NO to 10 simple things experienced yesterday (5 positives and 5 negatives, all rotated • Each “Yes “ in positive experiences is 1 point (items 1,3, 5, 7 & 9) • Each “No” in negative experiences add 1 point. (items 2,4,6,8 & 10) • Therefore, adding the total points in the ten things experimented yesterday, it provides a 0-10 score for Question 12 0 1 2 3 4 5 6 7 8 9 10 Totallydisagree Totallyagree

  2. The Pemberton Index – How to use it (2) The final score is equal to sum each of the scores of the 12 questions and then divided the sum per 12. Score Q1 + Score Q2 + Score Q3 + Score Q4 + Score Q5 + Score Q6 + Score Q7 + Score Q8 + Score Q9 + Score Q10(1)+ Score Q11 + Score Q12(2) Pemberton Index Score = 12 Aditionally, it is possible to differentiate between the remembered vs. the experience wellbeing Score Q1 + Score Q2 + Score Q3 + Score Q4 + Score Q5 + Score Q6 + Score Q7 + Score Q8 + Score Q9 + Score Q10(1)+ Score Q11 Remembered wellbeing = 11 Experienced wellbeing = Score 12 = Items (1 + 3 + 5 +7 +9) + Items(2) (2+ 4 +6 +8 +10) The score of this item need to be rotated to sum to the others scores Items 2,4,6,8 & 10 need to be rotated to sum to the others scores

  3. 4. The Pemberton index in a “screen” questionnaire (1) This protocol is for “screen” questionnaire methodologies, it is CAWI or CAPI. Pemberton Index must be showed in 3 screens Two screens1 for questions 1 to 11 (rotated) and another one screen for Q12 (rotated). The fact of showing different statement in the same screen is because it helps to the people to better calibrate the differences among the different statements. Adittionally, the questionnaire becomes shorter as the number of screen is lower Ideally, Q1 to Q11 would be show in just only one screen but we finnally see that the sizes of letter of each statement was very small to read it properly. 1Ideally, Q1 to Q11 would be show in just only one screen but in one screen the size of letter of each statement is very small, therefore, the statements can not be read properly.

  4. 4. The Pemberton index in a “screen” questionnaire (2) Introductory sentences explaining the scale and the type of answer Q1 to Q11 – First screen Faced to help people to better differentiate each of the responses, it is necessary that the interviewed can see several items at the same time Each statement need to be differentiated from the previous and the following for a visual element (not very notorious, maybe a small highlighting - avoiding strong / powerful/ meaningful colors – maybe a line or something similar) ROTATE STATEMENT

  5. 4. The Pemberton index in a “screen” questionnaire (3) Q1 to Q11 – Second screen ROTATE STATEMENT

  6. 4. The Pemberton index in a “screen” questionnaire (4) Introductory sentence explaining the instruction Q2 ROTATE STATEMENT (both positive and negative experiences)

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