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Developing Online Patron Tutorials

This tutorial delves into the successful development and promotion of online patron tutorials by libraries such as Carmel Clay Public Library and Dallas Public Library. It explores key insights from case studies, highlighting what has worked, lessons learned, tool recommendations, and promotional strategies like YouTube channels and social media engagement. Libraries share their approaches to content selection, audience feedback, and the importance of ongoing evaluation to maximize outreach and effectiveness. Discover proven techniques for enhancing library services through engaging digital tutorials.

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Developing Online Patron Tutorials

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  1. Developing Online Patron Tutorials

  2. Today’s Agenda

  3. Case Studies A review of case studies provides some answers: • What has been successful? • What have libraries learned in the process? • What tools have they used? • What would they recommend to others?

  4. Carmel Clay Public Library http://www.carmel.lib.in.us/

  5. Carmel Clay Public Library http://www.carmel.lib.in.us/ Highlights - Promotion: • Through homepage • Point-of-need • YouTube channel • Facebook

  6. Dallas Public Library http://www.dallaslibrary2.org/tutorials/tutorials.php

  7. Dallas Public Library http://www.dallaslibrary2.org/tutorials/tutorials.php Highlights: • Organized hierarchical subject based inventory • Ability to limit list of videos by subject • Coordination with City for employment tutorials

  8. William Paterson University http://guides.wpunj.edu/content.php?pid=127800&sid=1096786

  9. William Paterson University http://guides.wpunj.edu/ Highlights - Feedback: • Feedback form • Comments tracked • Live librarian chat • Rotating icon on homepage

  10. St. Louis Community College http://guides.stlcc.edu/tutorials

  11. St. Louis Community College http://guides.stlcc.edu/tutorials Highlights: • Rotating feature video • Started with existing open source • Collaborate with faculty, incorporate into Blackboard • Focus on short in/outtutorials • Ease of sharing

  12. Content Selection Topic & content selection for tutorials: • Needs assessment – formal vs. informal • Support of library subsidized resources • Subject matter expertise • Common inquiries • General considerations

  13. Evolution of Tip Sheet-Screencast-Tutorial

  14. Skill/Tool Continuum Skill Level/Training Requirements Core competency Less than 1 day 1-2 weeks, daily use ~40-100 use hours $400/$80 $15/$100 (hosting) $300/$100$200 training $800/$200$200 training Budget: One-time/Annual

  15. Screenr – quick look

  16. Things we know… What we know: • Computer-based video is popular • Social media is best marketing vehicle • Short attention spans, 3 minutes or less • Likelihood of use is higher for those comfortable using computers

  17. Camtasia Editing Studio

  18. Maximize Sharing Expertise Maximize sharing your expertise • Screencast or record demonstration sessions with patrons and reuse – send links via email as a reinforcement to patrons • Consider ongoing “webinars” – record and archive for others • Maintain an inventory of annotated screen captures and other reusable assets

  19. Creation Tools Like a great chef - never throw out the practice batch! Share it, evaluate it, and incorporate feedback into the next batch.

  20. Promotion and Access Promotion & access to your tutorials: • Web site placement (location, location, location) • Access points (multiple listings) • Compliancy & language • Hosting implications • Consistency (icons, design)

  21. Evaluation Effectiveness & Lifespan: • Quantitative measuring - usage • Qualitative measure - usefulness • Determining shelf life • Updating & replacing

  22. The Big Picture Perspective & Take-aways: • Launch strategies • Part of ongoing public service activities • Just do it!

  23. Additional Resources • WJ Patron Tutorial resources • Lib20 Wiki - Screencasting Resources • A.N.T.S. – Animated Tutorial Sharing Project Best Practices in Screencasting

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