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Comprehensive Overview of Age and Source Verification in Cattle Production

This document provides a detailed history and current status of the Age and Source Verification (ASV) program. It highlights key partnerships, advancements in technology, and the importance of strong agent involvement. The emphasis is placed on producer training and enrollment, centralized tag distribution, and effective data management. New initiatives, such as the PVP designed specifically for Southeast cow-calf producers, are discussed, including enhanced enrollment processes, verification of cattle groups, and piloting new programs this summer with a rollout planned for fall.

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Comprehensive Overview of Age and Source Verification in Cattle Production

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  1. Age and Source Verification

  2. Our History… • Partnerships • Technology transfer, education, marketing • Strong agent involvement • Producer training/enrollment • Tag distribution and mgt. • Data management • Audits • Challenges • Paperwork • Commingled sales • Verification, data transmission • Educating/facilitating/regulating

  3. ITS • New venture of SLN, KBN • New PVP designed for SE cow-calf producers • Modeled after IMI Global PVP program • Key components: • Enhanced enrollment process (forms, phone audit) • Verification of groups of cattle (calving seasons) • Verification data supplied at tag order • Centralized tag distribution/allocation

  4. Current Status • New ITS program piloted this summer, available fall • AgInfolink/SLN arrangement valid through September (producer notification) • Summer sales – AgInfolink PVP • Same process as previous years • Upload birthdate and verification data prior to marketing! • No new enrollments after Aug 1 • Fall sales – AgInfolink or new system

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