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Become a Media Darling

Become a Media Darling. Mass Communications & Traditional Media. Mark Weldon. Why Mass Media?. Mass media promotion - large scale Directly appeal to consumers Members & prospects see IBA support Create tangible value for IBA members Earn credibility as THE indy biz expert.

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Become a Media Darling

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  1. Become a Media Darling • Mass Communications & Traditional Media Mark Weldon

  2. Why Mass Media? • Mass media promotion - large scale • Directly appeal to consumers • Members & prospects see IBA support • Create tangible value for IBA members • Earn credibility as THE indy biz expert

  3. Mass Media Resources • Radio • TV • Magazines • Newspaper • Weeklies }

  4. Effective Mass Marketing • Repetition • Clarity • Audience • Timing • Repetition

  5. Hurdles • CO$T. To you. To your members. • Media Interest. Or not. • Creative Energy & Time • Media partners are BIG into “WHATS IN IT FOR ME”. ME Meaning THEM.

  6. Make Media Love You • Info content for Media channels • Articles, Press Release, Column/Blog • Expertise as interview guest • You’re probably already creating the content - find new ways to share it. • It’s FREE for you, and EASY for them

  7. Make Media Love You • Co-op advertising: Print & Broadcast • IBA Members like it: “Strength In Numbers” ad affordability • IBA likes it: Brand recognition • Media likes it: Easy money

  8. More Potential Love • Community programs & calendars: • Content: Seminars & events • Invitations to “local beat” reporters • Produce audio/video content • Focus on “local oriented” providers who are looking for resources like you

  9. Other Media Romance • Bring Media Partners in as IBA members, and even onto IBA Board • Invite Media Sponsors for IBA events • Work your Social Media channels. Good buzz will eventually be noticed.

  10. Success creates Success • Be patient and build the relationships. • Plan. Take small steps. Execute well. • Be consistent. Media respects a good track record. • Build your credibility as THE “Go To Resource” for small business info. • Learn from other IBAs.

  11. Q & A Thank You.

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