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Marketing Communication Advertising

Course Modules. Basic conceptsAd. Campaign planning and executionMedia Planning conceptsMarketing Communication FormAd. Agencies strategyCase studies. 1. Basic concepts. 1.1 Marketing Communication Process (about the function)1.2 Communication

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Marketing Communication Advertising

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    1. Marketing Communication & Advertising NMIMS – IGNOU

    2. Course Modules Basic concepts Ad. Campaign planning and execution Media Planning concepts Marketing Communication Form Ad. Agencies strategy Case studies

    3. 1. Basic concepts 1.1 Marketing Communication Process (about the function) 1.2 Communication – Key Behavioral concepts (about the audience) 1.3 Indian Media Scene (about the media environment)

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