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Difference between Marketing, Advertising and Brand Communication

Newton Consulting offers the best branding services in India. Newton explains to you the difference between Marketing, Advertising and Brand communication. Newton provides brand strategy, brand consultancy services and branding solutions to create brands of the future. Its services include Business Consulting, Product Development, Creative Designing and Digital media marketing. So if you are looking for branding solutions then call us at 011-40045910 or visit http://www.newton.co.in/

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Difference between Marketing, Advertising and Brand Communication

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  1. DIFFERENCE BETWEEN MARKETING, ADVERTISING AND BRAND COMMUNICATION NEWTON CONSULTING

  2. MARKETING Marketing is a collective term given to the action of promoting and selling products/services, including market research and advertising. It entails all the process right from identifying the market demand, consumer needs, to developing a product/service, to performing business analysis, devising brand strategy, to doing promotions, advertising, and to finally selling the product or service.

  3. ADVERTISING Advertising, on the other hand, involves making consumers aware about the product or service. But, how will you educate your target customers about your product/service? This is where advertising comes into the picture. Through advertising you are educating the audience about your product/service. For example: TV commercials, Magazine/Newspaper ads, social media, etc.

  4. BRAND COMMUNICATION Brand Communication entails the content part of advertising which forms a decisive factor in inducing a purchase. Brand communication sets the tone of your product/service. In simple terms, it tells the consumer about your product/service as in how it can be of any value to them. Based on the communication, customers decide whether to make the purchase or not.

  5. FOR MORE INFORMATION India Office: 512-513,DEVIKATOWER,NEHRUPLACE,NEWDELHI–110019 ABOUT US Newton Consulting India is the subsidiary of Newton Consulting GroupInc. with its HQ in New York, USA. We are among the best branding agency in India. Our services include Business Consulting, Product Development, Creative Designing and Digital Media Marketing. If you are looking for a branding agency then call us at 011-40045910 or visit our website http://www.newton.co.in/

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