1 / 63

Gest o de marketing

Histria do Marketing. Era da produo:Por volta de 1910Demanda > ofertaAdministrao cientfica de TaylorFoco na produtividade. Histria do Marketing. Era de vendaPor volta de 1930Produo em massaOferta > demandaAcmulo de estoqueVendas agressivas. Histria do Marketing. Era do Marketing

brayton
Télécharger la présentation

Gest o de marketing

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


    1. Gesto de marketing Prof. Ms. Leonardo Viana

    2. Histria do Marketing Era da produo: Por volta de 1910 Demanda > oferta Administrao cientfica de Taylor Foco na produtividade

    3. Histria do Marketing Era de venda Por volta de 1930 Produo em massa Oferta > demanda Acmulo de estoque Vendas agressivas

    4. Histria do Marketing Era do Marketing Por volta de 1950 Conquista e manuteno dos negcios a longo prazo Foco nos desejos e necessidades dos clientes

More Related