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Gest o de marketing

Histria do Marketing. Era da produo:Por volta de 1910Demanda > ofertaAdministrao cientfica de TaylorFoco na produtividade. Histria do Marketing. Era de vendaPor volta de 1930Produo em massaOferta > demandaAcmulo de estoqueVendas agressivas. Histria do Marketing. Era do Marketing

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Gest o de marketing

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    1. Gestão de marketing Prof. Ms. Leonardo Viana

    2. História do Marketing Era da produção: Por volta de 1910 Demanda > oferta Administração científica de Taylor Foco na produtividade

    3. História do Marketing Era de venda Por volta de 1930 Produção em massa Oferta > demanda Acúmulo de estoque Vendas agressivas

    4. História do Marketing Era do Marketing Por volta de 1950 Conquista e manutenção dos negócios a longo prazo Foco nos desejos e necessidades dos clientes

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