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Exploring Geodemographics Visually

This exploration of geodemographics by Aidan Slingsby from the giCentre at City University London focuses on visual analysis techniques to better understand population groupings. While geodemographics offer convenient classifications, significant variation exists within these groups. The study emphasizes the importance of visual tools to dissect these classifiers and connect them to original population data, allowing users to study the variability inherent in demographic classifications. For further information, visit: http://openaccess.city.ac.uk/437/.

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Exploring Geodemographics Visually

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  1. Exploring GeodemographicsVisually Aidan Slingsby, a.slingsby@city.ac.uk giCentre, City University London http://gicentre.org

  2. Conclusion • Geodemographics: • Convenient population groupings • But, large amount of variation within these • Visual analysis • helps ‘unpick’ these classifiers, link to original population data and study variability within • Useful for users of geodemographics

  3. http://openaccess.city.ac.uk/437/

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