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2. Overarching Goals for the Website. Focused on the shopping experienceClean and inviting designIncorporates Consumer Union researchAligns with Brand Trusted Advisor"It Works!. 3. Meet the Needs of Customers. Enable customers to determine whether they may be eligible for subsidized healt
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2. 2 Overarching Goals for the Website Focused on the shopping experience
Clean and inviting design
Incorporates Consumer Union research
Aligns with Brand Trusted Advisor
It Works!
3. 3 Meet the Needs of Customers Enable customers to determine whether they may be eligible for subsidized health insurance
If not eligible for subsidized health insurance must enable an easy shopping experience
Must inform the public of the new law
Must provide transparency (e.g. Board Meeting Minutes and presentations)
4. 4 Confluence of Procurements Dec 2006 Chose Website vendor
Feb 2007 Chose subconnector
March 2007 Chose Advertising vendor
April 2007 Contracts signed with 6 Health Carriers
May 2007 Website launched
5. 5 Key Strategic Decisions URL name www.mahealthconnector.org
Chose design that was independent from existing state websites but utilize same portal software
Outsource the hosting buy over build
Incremental build of functionality
Re-use functionality that existed at Subconnector If it works use it
6. 6 Classic 4 Phase Approach
7. 7 Visioning Focus the website on Connector differentiation
One-stop shopping
Commonwealths seal of approval
Transparency
Speed transactions at speed of thought
Anonymous shopping
8. 8 Prototyping
9. 9 Developing the look and feel
10. 10 Deployed to Production 5/4/2007
11. 11 The Shopping Experience
12. 12 The Shopping Experience
13. 13 The Shopping Experience
14. 14 The Shopping Experience
15. 15 The Shopping Experience
16. 16 Awards and Press Recognition