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Evolution of Travel Booking: From Agents to Metasearch Engines

Explore the transition from traditional travel agents to online metasearch engines like SideStep and Yahoo! FareChase, analyzing threats, benefits, and strategies in the e-commerce industry. Learn about disintermediation, reintermediation, and the impact on travel marketing. Discover how these platforms reach travelers directly, offering new opportunities for both customers and businesses.

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Evolution of Travel Booking: From Agents to Metasearch Engines

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Presentation Transcript

  1. Travel Search Engines Polytechnic Institute of NYU SPRING’09

  2. Outline • Intro • Threats for agents • E-commerce • SideStep • Yahoo! FareChase • Conclusion 1 of 13

  3. Intro • Old model: Travel agents • System used: GDS ,designed by airlines. • E-commerce model: First B2B • Travel agents’ main source: airlines commission • Airlines were looking how to reduce payments • Solution - new channels: Web sites, call centers • Benefit: reach travelers directly 2 of 13

  4. Traditional Model 3 of 13

  5. New Model 4 of 13

  6. Threats for agents • Disintermediation (airline companies) • Reintermediation (Cybermediaries) 5 of 13

  7. E-commerce • Products are sold effectively over the Web • Many travel Web sites were established • Examples: Expedia, Travelocity, Sidestep, Kayak, Farechase and Priceline. 6 of 13

  8. What is Metasearch? 7 of 13

  9. Top 9 Travel MSS 8 of 13

  10. SideStep • SideStep - the traveler's search engine • Type: Metasearch engine • Income: Advertising and referral fees • Alliances with leading travel marketers 9 of 13

  11. SideStep strategy • Acquired TripUp • Acquired TravelPost • The Trips Facebook application • The Extended Info application • SideStep toolbar 10 of 13

  12. Yahoo! FareChase • Yahoo! FareChase – online travel search engine • Type: Metasearch engine • The site provides useful search tools 11 of 13

  13. YFC advantages • FareChase is the default search engine • Travelocity booking engine still avaliable • Fourth largest travel aggregator 12 of 13

  14. Conclusion • Get new and save existing customers • Branding issues • Continuous improvement 13 of 13

  15. Thank You! Any Questions?

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