1 / 15

Polytechnic Institute of NYU SPRING’09

Travel Search Engines. Polytechnic Institute of NYU SPRING’09. Outline. Intro Threats for agents E-commerce SideStep Yahoo! FareChase Conclusion. 1 of 13. Intro. Old model: Travel agents System used: GDS ,designed by airlines. E-commerce model: First B2B

brenden-maynard
Télécharger la présentation

Polytechnic Institute of NYU SPRING’09

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Travel Search Engines Polytechnic Institute of NYU SPRING’09

  2. Outline • Intro • Threats for agents • E-commerce • SideStep • Yahoo! FareChase • Conclusion 1 of 13

  3. Intro • Old model: Travel agents • System used: GDS ,designed by airlines. • E-commerce model: First B2B • Travel agents’ main source: airlines commission • Airlines were looking how to reduce payments • Solution - new channels: Web sites, call centers • Benefit: reach travelers directly 2 of 13

  4. Traditional Model 3 of 13

  5. New Model 4 of 13

  6. Threats for agents • Disintermediation (airline companies) • Reintermediation (Cybermediaries) 5 of 13

  7. E-commerce • Products are sold effectively over the Web • Many travel Web sites were established • Examples: Expedia, Travelocity, Sidestep, Kayak, Farechase and Priceline. 6 of 13

  8. What is Metasearch? 7 of 13

  9. Top 9 Travel MSS 8 of 13

  10. SideStep • SideStep - the traveler's search engine • Type: Metasearch engine • Income: Advertising and referral fees • Alliances with leading travel marketers 9 of 13

  11. SideStep strategy • Acquired TripUp • Acquired TravelPost • The Trips Facebook application • The Extended Info application • SideStep toolbar 10 of 13

  12. Yahoo! FareChase • Yahoo! FareChase – online travel search engine • Type: Metasearch engine • The site provides useful search tools 11 of 13

  13. YFC advantages • FareChase is the default search engine • Travelocity booking engine still avaliable • Fourth largest travel aggregator 12 of 13

  14. Conclusion • Get new and save existing customers • Branding issues • Continuous improvement 13 of 13

  15. Thank You! Any Questions?

More Related