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Creativity and Innovation

Creativity and Innovation. Danny Guillory CEO Innovations International 321 Mississippi Street San Francisco, CA 94107 Ph: 800-693-3594 Fax: 800-693-9430 E-Mail: danny.guillory@innovint.com. Creativity is the conception of a solution to an opportunity, problem or challenge

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Creativity and Innovation

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  1. Creativity and Innovation Danny Guillory CEO Innovations International 321 Mississippi Street San Francisco, CA 94107Ph: 800-693-3594Fax: 800-693-9430E-Mail:danny.guillory@innovint.com

  2. Creativity is the conception of a solution to an opportunity, problem or challenge • Innovation is the process of bringing that idea or concept to market How Creativity & Innovation are Different

  3. The Creative Process begins with identifying your question. Steps in the Creative Process

  4. What opportunity do you see that is not currently being addressed? • What problem would you like to solve? • What obstacle would you like to overcome? Be as specific as possible, since the quality of your question will directly relate to the quality of your response. Identifying your question

  5. Build the Base of Knowledge

  6. Identify main idea • Create 4-6 Spokes—main element • Brainstorm off of spokes • Share mind map with a partner • Group mind map for team brainstorming Creative Techniques—Mind Mapping

  7. Creative Techniques—Mind Mapping

  8. Running/Exercising? • Showering? • Driving? • Washing your hair? • Walking? • Other? When are you most creative?

  9. When are you creative? • Is it associated with a trigger event? • How do you initiate the process? • What process do you use? • Practice it consciously Creative Techniques—Programming your own creative process

  10. Every night? • Once each week? • Once each month? • Once each year? • Never? Do you remember your dreams

  11. Make dream request • Remember and record your dream • Identify key symbols • Interpret dream • Share interpretation with others • Continue until you feel process is complete Creative Techniques—Using the Sleep State

  12. Bridge over a river • Under Construction (dreamer and brother) • One way traffic—coming fast • Delays construction • Person comes to kill brother • Brother kills gentleman with hammer • Don’t want to admit it—cover up the murder • Mother enters scene, walks away with the two brothers serenely into the sunset If this was your dream, what would it mean to you? Interpreting dream symbolsSample Dream

  13. Find a quiet comfortable environment • A passive attitude of letting go of your current constructs • Put yourself in a comfortable physical position • Take your question through the four quadrants of the brain (Creative solution, Intrapersonal response, Logical Analysis, Implementation) Creative Techniques—Creative Visualization

  14. Altered reality • Rejection • Failure • The Unknown • Professional inadequacy • Being wrong Common Fears when engaging in creativity

  15. Meeting Facilitation (being wrong, rejection) • Recognition/Reward (altered reality) • Job Design/Time Allocation (professional inadequacy) • Performance Management (failure) • Learning and Development (personal growth) • New team formation (unknown) Human Resource Levers

  16. Additional Materials Dream Workbook Innovators DNA Creative Visualization Imagine Talent Code Little Book of Talent

  17. Contact Information Danny Guillory Innovations International 415-902-4126 Danny.guillory@innovint.com www.innovint.com

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