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Measuring and Raising Awareness for OUZ-EM: A Roadmap to Engage Our Target Audience

Understanding how to effectively raise awareness for OUZ-EM begins with measuring the current level of awareness among our target demographic. We need to identify who knows about OUZ-EM, define our target audience's age, gender, and other factors, and develop a strategy to reach them. This process involves selecting appropriate sampling methods, crafting insightful survey questions, and analyzing results to inform our outreach efforts. Ultimately, this knowledge will aid us in shaping attitudes and motivating action towards our programs.

brennan-jensen
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Measuring and Raising Awareness for OUZ-EM: A Roadmap to Engage Our Target Audience

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Presentation Transcript

  1. Where to begin?

  2. Awareness • Before we can create understanding, shape attitudes or motivate action… • We must raise awareness. • Before we can raise awareness, we must measure current level of awareness.

  3. Current level of awareness • Who knows about OUZ-EM? • How can we measure awareness? • “Levels” of awareness? • How do we define our target demographic? • How do we define our target geographic? • How do we REACH our target audience to measure awareness?

  4. Audience/market research • Our target audience is • Age: • Gender: • Other factors? • Randomly select a sample to measure? • Self-selected sample? • Stratified or other sample?

  5. What do we ask? • Intended career? • Intended study? • School awareness? • Program awareness? • Details? • Cost, location, class-sizes, financial aid, etc.

  6. https://maps.google.com/maps?ie=UTF-8&q=high+schools+around+muskingum+county+ohio&fb=1&gl=us&hq=high+schools&hnear=0x8837ef2b7e0fe497:0xcfbc6569bf5db613,Muskingum,+OH&ei=-EjdUuqKD_bUsATzxoCwDw&ved=0CMQBELYDhttps://maps.google.com/maps?ie=UTF-8&q=high+schools+around+muskingum+county+ohio&fb=1&gl=us&hq=high+schools&hnear=0x8837ef2b7e0fe497:0xcfbc6569bf5db613,Muskingum,+OH&ei=-EjdUuqKD_bUsATzxoCwDw&ved=0CMQBELYD

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