Elements of a Winning Website

1. Elements of a Winning Website It may be hard to put into words what makes a great website, but most likely you know it when you see it. Some sites draw you in and seem to anticipate what you want almost and are a delight to spend time on. Others, not so much. So from a design perspective, what do you need to include to make sure you have a winning Brisbane ecommerce website that will get people to stay there, and most importantly, do what you want? Let’s explore some of the elements of a winning web site. Branding Proper branding will result in a site that is consistent in its look and feel, as well as its overall message. Branding includes the choice of colours, logos, fonts and graphics that will ensure your visitors know they are in the right place. The coherent feeling created by proper branding will build trust with the viewer, increasing the chances they will buy, opt in, or take whatever other action you want them to. This applies to Gold Cost ecommerce sites and personal sites, like blogs or sites heavy on information. Navigation Easy, simple and intuitive navigation is a hallmark of winning websites. The user shouldn’t have to think too much about how to get to various sections of the site, or wonder how to find what they’re looking for. If a user gets frustrated trying to find their way around, they might well just leave the site and try a competitor. Obvious Contact Details Be sure to include phone number and address on every page so it is easy to see. Not only will customers need this info to contact you, but it will help your site rank higher with local search engine optimization (SEO). Responsive Web Design A majority of users are rapidly moving to mobile devices, so it’s critically important that your site incorporate responsive design. This is design that will automatically adjust to the screen sizes of various mobile devices. Not only is this convenient for the user, but it is

2. also a factor in SEO and will help your site rank higher in mobile search results. Trust Indicators Including items such as reviews, awards, security badges and such will boost the confidence of the viewer and make them more willing to stay on your site and buy or opt in. Great Headlines And Copy Catchy headlines and engaging copy will grab your website visitors’ attention and make them stay longer. The headlines need to pull them in and the copy will help keep them there. Furthermore, it helps to put these headlines and copy up front, on the page the viewer sees without having to scroll. They are more likely to remember information that is presented “above the fold.” Bold, Original Graphics And Photos If possible, use vivid, original photographs as opposed to generic stock photos. You want the graphics to pop and the overall look and feel to support your brand and message. Website design is constantly evolving, but by incorporating the above elements into your site you will have the best chance of retaining viewers and converting visitors. Or hire a Brisbane agency specialising in Magento ecommerce to give you a hand, such as Alinga Ecommerce. Contact Us : Alinga Web Media Design 1 Como Crescent, Gold Coast, Queensland, 4215, Australia +61 418 693 764 alingawebdesign@gmail.com http://www.alinga.com.au