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Long-Term Capacity Building for Behavior Change Communication: A Global Initiative Overview

Join Emily Bockh as she presents a 5-year health and development communication project involving capacity strengthening in 17 countries. Learn about the tools, challenges, and benefits while emphasizing long-term support for sustainable change.

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Long-Term Capacity Building for Behavior Change Communication: A Global Initiative Overview

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  1. Supporting Long-Term and Tailored CS in Social and Behavior Change Communication (SBCC)Presenter: Emily Bockh

  2. Introduction and Overview • A five-year Global Health and Development Communication Initiative (2007 - 2012) • Partners: Led by FHI 360 with Ohio University, Internews, Care, Soul City, IDEO, New Concept, and CMS • Location: Global project in 17 countries • CS goal: Strengthen and transfer social and behavior change communication (SBCC) skills and knowledge to developing country institutions

  3. Capacity Strengthening Model • Development of modular, flexible SBCC Toolkit • Assessments and tailoring of CS TA • Work with partners to determine approach and action plan • Provide technical CS in SBCC • Try to match with a provider of organizational CS • Long-term CS (more than a short training) • Measurement of competencies and development of final action plan

  4. Illustrative Results

  5. Challenges & Benefits Benefits Challenges Ensuring commitment of organizations/entity to long-term CS Linking CS efforts (different approaches) with each other Ensuring there is a linkage between technical CS and organizational CS • CS approach based on and driven by needs • Flexibility of approaches allowed for audience-tailored CS • Worked through existing structures such as networks or governments

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