1 / 12

Vincent Declercq

Vincent Declercq. MSIT 588 WEBSITE DESIGN FINAL PROJECT PRESENTATION. Presentation Outline. Introduction Purpose Target Audience Existing Competitors Website Design Website Testing Website Marketing & Hosting Future Plans. Introduction. The ranch began as a project in 1982.

brian-hammond
Télécharger la présentation

Vincent Declercq

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Vincent Declercq MSIT 588 WEBSITE DESIGN FINAL PROJECT PRESENTATION

  2. Presentation Outline • Introduction • Purpose • Target Audience • Existing Competitors • Website Design • Website Testing • Website Marketing & Hosting • Future Plans

  3. Introduction • The ranch began as a project in 1982. • The Director of Agriculture of Baja California, and the governor of the state decided to have a place for the workers of the Secretary of Agriculture to go and relax and enjoy of the surrounding mountains. • Ranch offers cabins, rooms, and camping site. • Several recreation and activities areas including: Horseback riding & Fishing • Reception area for conferences & events

  4. Purpose of the Website • Let tourists know of ranch existence & deliver to them the most information possible • Location, Commodities, Activities, Rates • Provide a desire to come and visit the Ranch by delivering assets of the Ranch and pictures • Bring credibility & Web presence

  5. Target Audience • American tourists visiting the Tecate / Mexicali area • Local Mexican residents weekend getaway • Perfect for family and friend gatherings • People in the area looking for • Receptions • Weddings • Baptisms • Quinceaneras

  6. Existing Competitors • Rancho Tecate Resort & Country Club • Luxurious Sports & Conference Facilities • Rancho Ojai • R.V. park & horseback riding • Rancho La Puerta • Fitness

  7. Competitive advantage • Family run: extra attention to the guests • Make users feel we are here to serve and offer them, not to take money form them • Easy friendly attractive website • Small number of rooms and cabins. • Cheap rates

  8. Website Design • Choice of two languages : English & Spanish • Ranch atmosphere : colors & text • One top easy Navigation bar • Macromedia Dreamweaver, Flash, Fireworks • Java scripts, text & buttons • Attractive pictures • Comment Feedback Area • WEBSITE DEMONSTRATION

  9. Website Testing • Multiple Feedback • Dreamweaver OK’d Multiple browsers • 800*600 (most common viewing) • Tracking tool # visitors (http://www.123count.net/)

  10. Website Marketing & Hosting • www.ranchocienegaredonda.com is available for sale • In the market for web hosting • Mouth to mouth word • Meta names for search engines

  11. Future Plans • Develop online reservation system • Develop online store (t-shirt and other gadgets), possibility to customize events into the design • Add “Gold book”: feedback & comments from previous visitors • Learn from customer needs and experiences and adapt to the demand

  12. Questions & Comments ?

More Related