Download
1 / 11
143 likes | 151 Vues
The importance of visualization will not be overemphasized in this totally technical world. As you know that video advertisements are surely making a deeper impact on the target clients than audio ads or the printed files. However, TV commercials as you must know have their own limitations and they will include more time, huge costs, as well as a lot of effort.
E N D
Brian Cantor: Facts That You Should Know About Using Animation To Advertise
The importance of visualization will not be overemphasized in this totally technical world. As you know that video advertisements are surely making a deeper impact on the target clients than audio ads or the printed files. However, TV commercials as you must know have their own limitations and they will include more time, huge costs, as well as a lot of effort.
You will find several companies out there that have started using animation as a part of advertising. Animation has become a commonly used means for advertising as it has many benefits. If you are on the lookout for ideas to advertise your product or service, do think about the following reasons to consider animation:
1. Less CostAs per Brian Cantor, commercial TV ads will surely have several elements. And apart from paying any hefty sum, it will obtain TV space, and then you will have to pay the actors as well as the director along with the rest of the team those are involved behind the scenes.In that case, you will be able to save a lot of money just by making animated advertisements as this way you no need to pay for hiring the actors. All you need is a small team of animators who have pursued animation courses and can create independent animations.
2. More Creativity and ControlWhen making an animated commercial, you can be as creative as you want. While humans have limitations, your animated characters don’t. You could make them as scary, funny, or cute as you want them to be. Through modern animation tools, you could bring the characters of your imagination to come alive.
3. The CharacterFor say, you are receiving a huge response in the positive way on your first ad from the public, you can then use the same character in the future advertisements easily without giving a second thought. And this way, the character can become a household name and as a result, it will be associated with your company or brand.
4. Less Time and EffortIn the case of non-animated videos, you invest to complete the production and in such a situation, post-production will take a lot of your time. And in your team, you could use it on the core activities of the company.
5. Other ReasonsUnlike the other actors, the animated character will not grow in age. Hence, you can either use the same character or you can reinvent it even after years. Apart from that, you do need to worry about finding the correct location while you create animated commercials.
You could recreate any city, any country, and use it successfully for your commercial. But for the commercial to be a hit, you have to create relatable animations.SOURCE CREDIT: https://medium.com/@briancantorfromlasvegas/brian-cantor-facts-that-you-should-know-about-using-animation-to-advertise-f17320d3eb44
