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Andrée Sosler Executive Director. The Problem with Cooking. Health. Environment. Credit: Paradigm Project. Safety. Livelihoods. Just selling cookstoves will not solve the problem. Selling cookstoves that women use will. From Howa’s View. Smoky 3-stone fire + mud stove.
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Andrée Sosler Executive Director
The Problem with Cooking Health Environment Credit: Paradigm Project Safety Livelihoods
Just selling cookstoves will not solve the problem Selling cookstoves that women use will
From Howa’s View Smoky 3-stone fire + mud stove 3 hours cooking / day 33% income on wood ($660 / year)
Howa Today Shiny modern stove 1 hour cooking / day Saves $354 / year (33% 17%) Will save $1,770 in 5 years!
كانون خمسة دقائق “Don’t burn your money, buy The 5-minute Stove!” The 5-minute Stove
Why a wood stove? Source: IFC Source: IFC; Total =92M
Competitive Landscape Mud stoves Customized, hand-made Unreliable Our stoves Customized, mass-produced 100% adoption Utilization Mass produced stoves One-size fits all, mass produced Quickly discarded Manufacturing Scale
Value Chain Automated Manufacturing of Kits Simple Local Assembly Specialized Design CUSTOMER
Competitive Advantage Understand the user World class R&D Flat-kit manufacturing Focus on measurement
Progress to Date • $1.8M raised (USAID + carbon finance) to bring Darfur to scale & for Ethiopia R&D • Darfur cash flow positive in 2014 • Ethiopia break-even in 2015 • $900K needed to fully launch Ethiopia • Potential Energy formed • $500K raised • Mass production & local assembly established • 13,650 stoves produced • UC Berkeley Project • $500K raised • R&D • Stoves made by hand • 6,600 stoves 2007 2009 2012 2015
Management Team Jan Maes Livelihoods Specialist MBA, U. of Denver MS, Ag. Sciences, Catholic Univ. of Louvain 12 yrs microfinance Andrée Sosler Executive Director MBA, Wharton BA, Brown 10 yrs int’l development Ruth Nancy Katz Fundraising and Development MBA, Presidio School BA, Haverford 20 yrs marketing Debra Stein Associate Director MPA, NYU BA, Hampshire 8 yrs nonprofit Fluent in Arabic Nazik Ismail Marketing Director- Sudan BS, Kordofan University 9 yrs INGO in Darfur Tom Meshishnek Finance and Admin BA, SF State 15 yrs finance Ken P. Chow Mech. Eng. Group Leader Lawrence Berkeley Natl. Lab BS, Yale; MS UC Berkeley 20 yrs engineering El Haj Adam Eissa Program Coordinator 12 yrs NGO Darfur
Board of Directors Ashok Gadgil (President) Senior Scientist, Lawrence Berkeley National Laboratory PhD, UC Berkeley MS, IIT India Mohammed Sadki (CFO) Sr. Drtr of Finance, Tiburon Inc MBA, Old Dominion U. BS, U. of Lyon Eric Lemelson Treasurer, LemelsonFndn. JD, Lewis & Clark BA, Reed College David Selinger CEO, RichRelevance BS, Stanford Lakshmi Karan Director of Strategy, Riders for Health PhD, Tufts U. BSc., Madras U. Alison Mauzé Trustee, SF Ballet BA, Dickinson College Hank Habicht Partner, Sail Capital JD, U. of Virginia BA, Princeton Phil Auerswald Co-Founder, Innovations Jrnl PhD, U. of Washington BA, Yale
Impact Metrics Particulate matter Firewood Conserved $20.1M saved in Darfur 50% reduction
Summary Must design for the user! Near 100% adoption rates 22,000 stoves in Darfur; launching in Ethiopia Will replicate in other SSA countries Seeking $900K in grants to make Ethiopia sustainable; prove expansion model Huge impact on health, livelihoods & environment!
كانون خمسة دقائق “The 5-minute stove” Join us!