B-CaP Week 1 – Class 2 - Wednesday
AGENDA • Guest Panel Discussion • Syllabus/Framework - Loose Ends • Communication Strategies – The Basics • Blog Post Information and Assignment • Assignments and Looking Ahead • In-class writing assignment
Guest Panelists • Lindsey Ross • Josh Nichols • Ryan Brennon • Paul Hardy • Elizabeth Stam
Follow-up - Syllabus & Framework • Office hour(s) – Mon. and Wed. 5 - 6:00, Prefer by appointment • Assignment Schedules • FRAMEWORK (on the blog and ICON) • High Value: Credibility, Integrity, and Professionalism • NO Plagiarism and “borrowed language”, • NO Sexual harassment or vulgarity • Attendance and Engagement • Class Participation, Attendance, Engagement (20 points – 5%) • Team Experience Reports (15 points – 7.5%) • Team Participation (15 points – 7.5%)
Business Communications Effective business communication should have a clear, specific objective that, when finished, will lead the reader/listener to “know what to do next”. Your business communications should always be intentional with clear/specific outcomes and/or “take-aways”.
Know Your Audience • Who Are They? • Communication Direction (Vertical/Up? Horizontal? Vertical/Down?) • Culture/Demographics • What do they already know, or do? • What do you want them to know, or do? • What do they expect? • Make sure you understand and share the same CONTEXT
Structure and Message Structure communications to be organized for easy reading (use white space, and blocking), listening and understanding: the audience should be able to “take in” the information and recognize that … …the message should be emphatic (not inflated), not overly “persuasive”—but definitely should have a specific position/recommendation/set of options to consider.
Design & Style Design materials so they are skimmable yet clear and understandable to include word-choice (active voice), use of bullet points, space, color, images etc… Change and control your style as needed for audience needs—“style” can relate to business dress as well as to language in a document. [casual vs. formal]
Tone Remembering that tone for business discourse in this country prefers appropriate and positive communication— Understanding that other cultures may prefer more or less direct forms of communication— Also adjusting tone for relative authority level—what is appropriate for communicating “up”, “across”, and “down”. [casual vs. formal, authoritative vs. collaborative etc..]
Strategies for Business Communications • Communicator Strategy • Audience Strategy • Message Strategy • Channel Strategy • Cultural Strategy
Assignments • In-Class Writing – Today • Introductory Blog Post by 5:00 p.m. Friday, January 18 • By Monday January 21 (beginning of class) • Comment on at least two other blog posts • Chapters 1 and 2 • LinkedIn Assignment Due by 5:00 p.m. Friday, January 25 [next Friday] • 1st Email Assignment will be posted this weekend, and assigned on Wednesday and due in two weeks
LinkedIn Assignment • Summary Headline • First impression you want audience to have • Some key words for search engines • Core strengths, skills, abilities • Photo • Contact Info • Summary Section (brief bio) • Quantify Experience and Accomplishments • Grammatically Clean • Consistent formatting • Invitation Sent to Alex Taylor by Friday, January 25, at 5:00 p.m. – 15 points
Blog Instructions • Wordpress • https://taylorbcaps17.wordpress.com • Click on “My Sites” [upper left hand corner of the page] • Drop-down menu will appear • Find “Blog Posts”, click on “Add” button • Title • Content From Menu on the right • Categories & Tags VERY IMPORTANT – there should be no uncategorized posts • Featured Image [Set, Add New, Set Featured • Publish [Click “Status”, Click “Publish Immediately”
BLOG Assignment • Content Requirements • Standard Introduction Material (name, what you like to be called, year in school, major, minor, where your from etc…) • Something interesting and/or meaningful for your classmates to know • Your personal favorite non-profit org. (charity) and why it’s important to you • Headline, Content, Image, Category/Tags, Publish • Helpful Content Suggestions • Hobbies and Interests • Employment Experience(s) • Professional and/or personal goal(s) in life • Personal Philosophy about Life, School, etc… • Your audience - Class • Purpose – Build your network/relationships and establish credibility
Wednesday’s Class • Blog Posts • Chapter 1 Discussion • Networking • LinkedIn Review
In-Class Writing Assignment • Your name • Please tell me about your professional ambitions (what do you want to do when you grow up? What are your aspirations? - you can have more than one professional goal) • Then tell me how you think having strong business communication and protocol skills will help you achieve your professional goals • Of the business communication and protocol skills described so far in class, please tell me the specific skills you hope this class will help improve.