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Search for the Enterprise: Creating Findability

The presentation by Jean Bedord at the Gilbane Conference discusses the critical role of findability in managing digital content across enterprises. It highlights the evolution of search challenges over 40 years, emphasizing the necessity of robust metadata for effective content retrieval. Bedord outlines common problems, including the gap between expert and non-expert searches, synonym issues, and vocabulary mismatches. Solutions include standardizing metadata structures and improving taxonomies. Discover strategies that can transform how organizations manage information and improve user experience.

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Search for the Enterprise: Creating Findability

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  1. Search for the Enterprise: Creating Findability Jean Bedord Findability and Search Consulting EContent Strategies Gilbane Conference San Francisco June 18-20, 2008

  2. In the Beginning • Research reports at Lockheed - 40 years ago • First search service, Dialog Information Services

  3. More content, more data, more digital assets……. Same Problem

  4. Findability is Answers • Not so easy….. • Digital content needs metadata

  5. Metadata Varies by Asset… • Books - Cataloging • Author’s Name • Title of the Book • ISBN, etc. • Library of Congress or Dewey Decimal number • Subject Descriptors

  6. Periodical Databases • Publications • Title of article • Author’s Name • Publication Name, ISSN • Publication date • Abstract / Full Text • Subject Indexing

  7. Collection Standardization ??? • Music –Cataloging • Title of work • Lyric writer • Song writer • Performer • Instrument • Categorization of musical style

  8. Visual Images / Video • Pictures – Archives / Flickr /YouTube • Subject • Title of the Work • Photographer • Location & Date • User Generated Tags • Generally poor search implementation • Rights to use / remix

  9. Corporate Assets • Intellectual Property • Patents • Engineering drawings • Manufacturing processes • Customer Information • Purchasing History • Agreements • Product Information

  10. Vocabulary Mismatch • Missing Metadata • Categorization by domain EXPERT The Problem: • Provide answers for non-specialist

  11. Missing Metadata • Full text indexing and search is default • Adding subject terms not obvious • Microsoft Office • Adobe • Ideal – add standard descriptive terms as part of work flow

  12. The Synonym Problem • Different words • Different languages • Different contexts • Order of words Failed searches

  13. Intent ???? Choosing search terms • Expert vs. non-expert • Native language • Regional dialects • Academic training • Industry / Technology • Generation

  14. Vocabularies – Key to Metadata • Folksonomies • No consistency, limited • Controlled vocabularies • Better consistency • Lack relationships • Taxonomy / thesaurus / ontology • Relationships • Key is flexibility with multiple related terms

  15. Multiple Search Engines • Enterprises – 4 to 5 search software vendors • Departmental solutions • Ideal – same metadata structure • Workable – shared core of descriptors

  16. WAND INC. Case Study • Product and Service Taxonomies • Uses numeric codes for preferred terms, i.e. 148087 is Agricultural Equipment • Synonyms, related terms, broader terms • Terms translated into 11 languages • Harmonized with SIC, NAICS, Harmonized Codes and Yellow Page headings • Over 82,000 terms with 1.3M associated attributes covering multiple industries

  17. WAND Current Applications • Insurance Adjustors – Replacement of Consumer Electronics • Intellectual / Business Assets for Sale & Licensing • Yellow Pages • Vertical Business Directories

  18. Yellow Page Business Model • Businesses pay to be included • Need high consumer web traffic • Approximately 50% search failure rate • Failed searches problematic • Buyer frustration • Advertiser loses value

  19. Search Problems • Plurals – similar results • book / books • Spacing – very different results • video conferencing / videoconferencing • text books / textbooks • Morphological variations - varies • wedding planning catering /wedding planning caterer

  20. Search Synonym Problem • Attorneys / lawyers / law firm • slr / single lens reflex • Cellular phones /cell phone / cellulars / mobiles • Geographic Information Systems / GIS • Global Positioning Systems / GPS • Recreational vehicles / RVs Results varied greatly between synonyms

  21. Takeaways • Metadata varies by asset • Synonyms are a major cause of search failure • Expert vs. non-expert • Alternate terms • Vocabularies needed to improve findability!!!

  22. More on Findability…… • Contact Jean Bedord 408-257-9221 www.EContentStrategies.com Jean@EContentStrategies.com • Questions ?????

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