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Search 2.0 – Enterprise Search als Marketinginstrument

Search 2.0 – Enterprise Search als Marketinginstrument. Marco Billeter Senior Director Sales FAST, a Microsoft Subsidiary. What is Search?. Search is the common language between a company and its customers/partners.

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Search 2.0 – Enterprise Search als Marketinginstrument

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  1. Search 2.0 – Enterprise Search alsMarketinginstrument Marco Billeter Senior Director Sales FAST, a Microsoft Subsidiary

  2. What is Search? Search is the common language betweena company and its customers/partners. Search fundamentally redefines how organizations access, interact with, and exploit information. 2

  3. FAST – Past, Present & Future Foundation: scalable search! alltheweb.com – largest Web search index FAST ESP launched Re-focus on enterprise search Gartner Magic Quadrant leader Search-driven business value A Microsoft Subsidiary Next Generation Search Platform The User Revolution!

  4. The historic view of Search… DOCUMENTS

  5. INTENT Future: Intent-Driven Search CONTENT

  6. Search drives innovation in two businesses areas Monetization Customer-facing solutions for businesses is based on search whose revenue Outside Productivity Employee-facing solutions for enterprises to drive productivity from search Inside

  7. Search at the beginning … Monetization

  8. Now: Search on Timesonline Monetization

  9. Timesonline Archive Search Monetization

  10. Enjoying the portal Monetization

  11. Tackle Search challenges Monetization Rakuten.com, the eBay of Japan, handles thousands of updates per second across millions of product SKUs in near real-time.

  12. Flexibility Monetization

  13. Empower your employees Productivity

  14. People discovery Productivity

  15. Search-Driven Analytics

  16. www.musicovery.com demo

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