Bringing in the Resources

1. Bringing in the Resources

2. Bringing in the Resources Agenda • Introductions • Who’s in the Room? • Challenges • Creative Solutions • Discussion • Wrap-up

3. Bringing in the ResourcesIntroductions Session Goal: Stimulate creative juices and new income streams! Facilitator: Kimberly Scott, Literacy Powerline Presenters: • Meg Poag, Literacy Coalition of Central Texas • Travis DiNicola, Indy Reads • Mari Riddle, Centro Latino for Literacy

4. Bringing in the ResourcesWho’s in the Room? • How old are you? • What size is your budget? (what is your funding need?) • Are you a stand-alone program or part of a coalition?

5. Bringing in the ResourcesChallenges What are the common challenges you face in developing resources?

6. Stabilizing Revenue with Earned Income

7. Background: Literacy Coalition of Central Texas • Increasing the quality and availability of literacy services in Central Texas (Austin area) • 45+ partner literacy programs providing services to 10,000 families outside the K-12 system • Collaboratively ID’s priority needs • Strategic, high quality programs

8. Two Streams of Earned Income

9. Literacy Forward • Launched collaboratively in 2008 • Developed with expert consultants • Translated to pragmatic approach for volunteer programs • Replications began 2010 • State Contract for TOT’s • Partnership with Dollar General Literacy Foundation

11. Recent Developments • Hard lessons learned (Trainers, limitations of volunteers, flexibility vs quality) • New training system elements: Classroom curriculum, video demonstration, web portal • Where can the $ come from?? • Vision… where are we headed? …Philosophical governance issues

13. Health Literacy Forward • Loooong development period- 2 program tracks • Business planning • Market testing • Current Revenue

15. Other Earned Income Strategies Don’t assume all your expenses in collaborative efforts! Be realistic about your costs and be creative: • Collaborative grant/contract bids- include a piece of the pie for the coalition component. • AmeriCorps- Contributions from all participating partners • Fee for service programs for non-coalition members

18. $$$ • Revenue from earned income primarily offsets the costs of staffing and development of local programming. • Not extremely ‘profitable’ to date… 2010: $10,000 2011: $7,000 2012: $26,000, $120,000 in provider contributions 2013, committed YTD: $105,000, $164,000 provider contributions • Fundraising in the context of earned income, Case for Support: Every local, private dollar donated leverages $3 in government contracts and earned income funded programming.

19. Indy Reads Travis Dinicola, executive director

20. Indy reads’ mission is to promote and improve the literacy of adults and families in central Indiana • 2012 • 1,406 students • 800+volunteers • 501(c) (3) • 7 full-time, 6 part time

21. Indy reads books • Donated pre-owned books • Volunteer labor • Community Bookstore • Physical space for our mission • Proceeds benefit Indy Reads

22. Donated books • Books are donated by community members • Books in poor condition are sold to a wholesaler • Right now, we have an over stock

23. Volunteers • We rely on volunteers to keep our staffing costs low • 50+ trained volunteers that work on a schedule • Interns

24. Community bookstore • Events open to public • Events for groups, but also open public • Meeting space • Tutoring space • Book Clubs • Story time on Saturdays

25. A physical presence • Opportunity to educate our customers and community about Indy Reads and the problem of adult illiteracy in our community • Provide opportunities for our customers to give (to Indy Reads) • Education about literacy • Information about being an Indy Reads tutor • Donation of books • Mural project online campaign • Nameplate sponsorships • Invitations to events at the store • Donation box at the register

26. Partnerships • Junior League • Giving Sum • Word Lab, Actor’s Playground • Best Chocolate in Town

27. Revenue goal • Funds from Indy Reads Books will be diverted annually to Indy Reads • We are currently “breaking even” • However, even without the added revenue, the store is still providing value to the organization and to the community

28. Pre-ESL Online Literacy Solution Centro Latino for Literacy 28

29. The Problem Over 1.6 MillionSpanish speaking adults* in the U.S. cannot read and write inanylanguage 97% of adult Spanish speakers are immigrants 9%of Spanish-speaking immigrants are non-literate* Research showsthat non-literate Spanish speakershave limited success with English as a second language (ESL) instruction *Dr. Manuel Pastor, Center for Immigrant Integration, USC. From 2009-2011 American Community Survey Data. Adult = 18+; Non-literate=speak Eng poorly or not at all AND have less than a 5th grade education. Centro Latino for Literacy

30. The Solution: Pre-ESL Literacy Centro Latino for Literacy

31. Competitive Edge Not like ESL courses or programs - Unique in exclusivity for preparing to succeed in ESL Better integrated into community because of Literacy Partner (customer) network High efficiency and low barrier to entry for both organization (Literacy Partner) and end-users (learners) Centro Latino for Literacy 31 31

32. Current Customer Base • Over 20 active Literacy Partners across U.S. including in Alabama, California, Illinois, and Utah • Sales are targeted to organizations involved in family or adult literacy that will purchase multiple subscriptions and become repeat customers Centro Latino for Literacy 32

33. Built on Previous Success • 2008-2010 L.A. Countywide Spanish Language Literacy Campaign • 929 non-literate Latino adults learned to read and write • 23 Literacy Partners emerged & agreed to offer Leamos™ • 2010: Social Enterprise model adopted; start date mid 2012 • 2011: refined, tested and improved Leamos • 12 Literacy Partners emerged & agreed to offer Leamos • 216 non-literate adults taught to read and write • Piloted in Mexico and Colombia - 40 adults taught • 2012: 5,184 learned reading, writing, and numeracy Centro Latino for Literacy 33

34. Entrepreneurial Team Mari Riddle President & CEO AnaMaría Ruíz Vice President, Customer Relations Mari has extensive knowledge and experience in designing, implementing, and administering community economic development strategies. She joined Centro Latino in 2010, and has led the organization’s transition to a social enterprise model that brings literacy to non-literate Latinos. Centro Latino for Literacy With expertise in workforce development programs, AnaMaría has spent most of her professional career managing programs that served adults who experienced employment barriers. She joined Centro Latino in 2006, and has been instrumental in the expansion of Leamos™. 34 34

35. Growth Plan2013 • Enroll 10 newLiteracy Partners • Teach 425 Leamos students and 150 Listos students (81% increase) • Earn Income of $20,000 • ConvertLeamosto non-Flash software and adapt onto smart phones & tablets; produce 18 additional lessons - pilot & test • Produce web-based and mobileLeamos GrammarandListos courses - pilot & test Centro Latino for Literacy 35

36. High Generate discretionary income for CLL Low Low High Teach non-literate adults how to read and write and overcome their fear of technology. Double Bottom Line Business Framework for Trade-off and Prioritization MAXIMIZING DOUBLE BOTTOM LINE FOCUS ON MONEY FOCUS ON MISSION Source: Blue Garnet Consulting 36

37. Bringing in the ResourcesDiscussion • Questions? • Did you have an “ah-ha” moment? • How did these creative solutions address your challenges? • What are your next steps?

38. Bringing in the ResourcesWrap-Up Meg Poag, Literacy Coalition of Central Texas Travis DiNicola, Indy Reads Mari Riddle, Centro Latino for Literacy