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IEC BC Forum in Prince George December 12, 2012

IEC BC Forum in Prince George December 12, 2012. Heather Oland, CEO Initiatives Prince George Economic Development Corporation. IPG’s Role. Facilitate economic growth and diversification Identify new opportunities and connect businesses to them

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IEC BC Forum in Prince George December 12, 2012

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  1. IEC BC Forum in Prince George December 12, 2012 Heather Oland, CEOInitiatives Prince George Economic Development Corporation

  2. IPG’s Role • Facilitate economic growth and diversification • Identify new opportunities and connect businesses to them • Facilitate population growth and increase the tax base

  3. Economic Context • Opportunities: • $35B in northern projects (2011-2014) • $60B+ over 10 - 15 years • Major employment growth across a variety of sectors • PG’s role as supply and service hub for industry activities across the North

  4. Economic Snapshot • 2006 - 2011 average annual population growth +0.8% • YTD employment growth +6.9% • YTD home sales (units) +5.0% • YTD housing starts +23.1% • YTD housing prices +2.6% • YTD value of building permits +52.0% • YTD airport traffic +5.1% • YXS believes they will break their all-time record for passenger traffic in 2012. The current record is 417,484 passengers, 2008 Economic Update (YTD October 2012)

  5. Implications • Growing Economy: • Employment opportunities are surging in wealth-creating sectors • Also seeing employment demand increase in supporting sectors • Firms have indicated they are constrained by the lack of people to fill positions and facilitate growth

  6. Implications • The current labour supply is not expanding at the same rate as business opportunities • Attraction of new population to our city is critical to labour force expansion and economic growth

  7. New Marketing Materials • New marketing materials focus on qualities that competitively differentiate Prince George • Common Themes Identified: • Prince George is a city where people can “get ahead” • Opportunity and affordability allow you to make your dreams reality in Prince George • You can’t buy time, but in Prince George you have more of it

  8. New Materials • Main Resources: • Informative website to support employer recruitment efforts • Amenities • Real-estate and rentals • Job opportunities • Resources for employers • Business card handouts • Notepads • Key messages card • Web buttons • Job ad banner

  9. Recruitment Events • IPG’s Role: • Facilitate population and employment growth as well as expand the customer base for business and the tax base for the city: • Supporting employers by marketing the city • Answering questions that would support a full family move

  10. Partnerships • Immigrant Employment Council • Prince George Chamber of Commerce • IMSS and Welcoming Communities • BC Provincial Nominee Program • BC Construction Association • Many more!

  11. Help IPG Help You • Use IPG’s resources: • Recruitment and Retention • Business and Investment Attraction • Keep us apprised of challenges and successes • Let us know about resources, workshops and events that will help us help you grow your business

  12. Q&A

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