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The “More” in More than Education and Counseling

The “More” in More than Education and Counseling. Campaign Purpose. Create a culture/climate that supports and encourages regular savings Responsibility of consumer credit use or no use of credit at all Result: a financially prepared fighting force and financially stable healthy families.

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The “More” in More than Education and Counseling

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  1. The “More” in More than Education and Counseling

  2. Campaign Purpose • Create a culture/climate that supports and encourages regular savings • Responsibility of consumer credit use or no use of credit at all Result: a financially prepared fighting force and financially stable healthy families

  3. Intended Results • Indicators of Campaign Success: • Increased savings deposits • Increased TSP and other retirement investment participation • Decreased consumer debt • Credit cards • Car loans • Other installment loans • Self-referral for education and counseling • Subscribers to Military Saves communications (project officers and individuals)

  4. Action on Two Levels • Personal behavior • Community organizing/promotion

  5. Become a Saving Community • Leadership directs (CFC Campaign Model) • Leadership take the Saver Pledge • Key organizations intentionally embed savings promotion into their culture • Local organizations work together to promote savings and debt reduction installation and community-wide

  6. Command • Take the Pledge • Send regular messages encouraging saving • Proclaim the installation (unit, organization) a Saving Community • Proclaim observance of Military (America) Saves Week annually • Proclaim quarterly focus • Dedicate human and financial resources

  7. Public Affairs • Develop year-round communication plan • Execute plan • Work with community leaders and community media to promote Military Saves

  8. Readiness Center/DeCA/Exchange • Save your savings (sales tax, gas) • Print (posters, ad circulars) • Bags • Posters • Giant voice • Email • Coordinate with bank and/or credit union to offer a drawing or contest for a savings account deposit (vs. merchandise) • Marketing expertise

  9. Medical • Promote small steps to health and wealth • Promote relationship between financial stability and emotional health • Military Saves pledge cards in waiting rooms (arrange with receptionists to give them to patients and collect and enter new Savers on web)

  10. ASMC (Comptrollers) • Sponsor special events, especially fun numbers-related ones • See how fast your money can double • When will you become a millionaire • Challenge them to have 100% enrollment in their chapter and in their units • Develop Military Saves champions to speak in units (and at their own regional PDIs)

  11. Youth Center • Lead Military Youth Saves • Work with bank or credit union to have a “student branch” • In addition to usual financial literacy programs, have special events that show youth how it all adds up • Multiply pennies • Save half your allowance for a year, compound it for 50 years, etc.

  12. Child Development Center • Pledge cards for parents dropping off and picking up kids • Send packets home with kids about the power of time and money (see Ben and Arthur chart in MilSaves resource kit), info about 529 plans, UGMA accounts, etc.

  13. Schools • In-school branches • Homework involving parents – go to bank or credit union, learn about (and open!) savings accounts • Contests to promote savings • Essays • Videos • Songs • Posters • Cartoons

  14. Spouse Clubs (and all other clubs (bikers, boaters, sports, etc.) • Savings parties • Savings tips • Savings songs • Savings stories • Contests • Cut up credit cards • Save on XXX • Save for XXX • Contribute to community-wide promotions

  15. NCO or Officer Councils/Associations • Ensure 100% participation • TSP challenge • 100% informed participation • Annual increase • Brief your troops! • LES comprehension contests • Teach troops to read and understand their pay • Show them where they can find money to save

  16. Bank and Credit Union • Offer special savings products • Sponsor giveaways, recognition, special events, celebrations, etc. • Tours of facilities • In-unit introduction to types of savings accounts (if commander allows, with opportunity to open savings accounts on-site)

  17. Chamber of Commerce • Military Affair Committee • Help fund activities by providing giveaways, food, etc. • Support activities with presence, speakers, etc. • Chamber Staff • Public relations and marketing • Promote the campaign to off-base members, encouraging them to join and support and complement your on-base efforts

  18. MWR • Marketing • Marketing • Marketing • Promotion • Promotion • Promotion • 

  19. Other Organizations • Bottom line – money is involved in every aspect of life • Everyone has a place at the campaign table • Encourage groups to get involved and make it fit their personality

  20. Questions? www.militarysaves.org info@militarysaves.org

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