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How have online product designing tools evolved over the years and what are the reasons behind their ever growing popularity. Read on to know more!
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sales@brushyourideas.com EvolutionofOnlineProductDesigningToolsand ReasonsbehindTheirPopularity Massproductionwasapartofseveralecommercestoresforlong.Andthecustomerskeptbuying whateverwasavailableonline.Butthentheyexpressedtheirwillingnesstocreatepersonalizedproducts orbuythingsthatreflecttheirpersonality.EnteredProductCustomizationTechnologyandstarted winningtheheartsofcustomers.Althoughthetechnologywasembracedbycustomers,therewere someissuesfacedbyecommercestoreowners. Firstly,productcustomizationtoolswerenotreadilyavailable.Iftheywere,theywerequiteexpensive. Secondly,itwasdifficulttostandardizesomeofitsfeatures.Andthirdly,astheseproductswere demandedinoneortwopieces,itwasdifficulttoassignresourcesforproduction.Inordertocopewith thedemandsofpersonalizedproducts,retailerswereinfranticneedofonesolutionforeveryproduct type.Andofcourse,atechnologythatmakespersonalizationcost-effectiveandeasy. 1
sales@brushyourideas.com Adventoftherighttechnology Thedemandforonlineproductdesignertoolresultedintothemakingofweb-to-printsolutionswhich canbeintegratedwiththewebsitesofecommercestoreowners,enablingtheircustomerstocreate personalizedproductsfromthescratch.TheseproductswerecreatedusingHTML5technologyandwere fullycustomizable. Severalretailersstartedembracingthistechnologyduetothereasonsgivenbelow: 1.Itcomeswitheasyintegrationandmaintenance Thedesigntoolsandextensionsareextremelyeasytoinstallandcanbeseamlesslyintegratedtoyour Magentoecommercestore.Astheseextensionsareopensource,retailerscanalsocustomizedifferent functionsaccordingtotherequirementsoftheircustomers.Youcanfindcompaniesthatprovidewith thesetoolsatyearlyormonthlysubscriptionbasisandalsosetupareadymadeweb-to-printstorefront iftheneedbe.ThereareMagentocertifieddeveloperswhohelpwithupgradationandmaintenanceof yourproductdesignertoolbyacceptingnominalfees. 2
sales@brushyourideas.com 2.Ithelpstowincustomerloyalty Thedigitalcustomersoftodayarealsoknownas“Millennials”.Andastheyaredigitalnatives,they thriveoninternetforeveryindulgenceincludinggettinginformation,communicatingorbuyingthe productsoftheirchoice.Theyarewillingtopayanyamounttogetwhattheywant.Byadoptinga productdesignertool,retailerscanoffertheircustomerswiththefreedomofpersonalizationandgive valuefortheirmoney.Throughatoollikethis,customerscan ● Displaytheirarttoothers ● Selectimages,clip-artandcolours ● Mergedifferentfeaturesandcreateinnovativeproducts ● Haveapreviewofdesignedproductandcheckouteasily 3.Itdrivesinnovation Thesetoolshavehelpedretailersandcustomerstothinkbeyondprint.Retailersnolongerhaveto indulgeintomundaneprintingtasksandcanboosttheirsalesbyhelpingcustomerstocreate personalizedgifts,businessverticalsandmarketingcollaterals.Ifyouwanttogobeyondtherealmsof stereotypicalprintingerrands,investinginatoollikethisisagreatidea. 3
sales@brushyourideas.com Whyisthepopularitylikelytoincreaseinthefuture? User-engagementisoneofthemajorobjectivesofmarketingstrategiestoday.Itisimportanttoinvolve thecustomersanddrivethemfromjustsurfingaroundyourstoretopurchasingyourproduct.Aproduct designertoolmakescustomersvisityourecommercestoreoften,engagesthemininteractiveactivities likesharingandcommentingonsocialmedia,helpscustomerstogetattachedtoyourproductsasthe productisdesignedbythem. Thepopularityofthesedesignertoolswillriseinthefutureastheyaddressallthedemandsof customers,providesthemwithamemorablebuyingexperienceandgivesthemareasontocomeback toyourecommercestore.Italsobringsseveralreferralsresultingintoincreasedbrandawarenessfor yourbusiness. Youcanfindseveraluser-friendlyandfeaturerichtoolsthathelpyourcustomerstodesignont-shirts, caps,bags,mugs,mobilecovers,jewelleryandmuchmore.Makesureyouinvestintooneoftheseat theearliestasitisoneofthemusthavetechnologyintoday’stimes! OriginalPost https://www.brushyourideas.com/blog/evolution-online-produ ct-designing-tools-popularity/ 4