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Alfredo Rangel, Owner We’re “ Numbero Uno” in South Bend!

1. Alfredo Rangel, Owner We’re “ Numbero Uno” in South Bend!. Strong Need for this Service. I was brought up by Mexican parents who spoke only Spanish at home. Raised bilingual since I had to know Spanish at home, English at school.

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Alfredo Rangel, Owner We’re “ Numbero Uno” in South Bend!

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  1. 1 Alfredo Rangel, Owner We’re “NumberoUno”in South Bend!

  2. Strong Need for this Service • I was brought up by Mexican parents who spoke only Spanish at home. • Raised bilingual since I had to know Spanish at home, English at school. • Spent a lot of time helping friends and family with language problems • Translating documents • Interpreting and explaining things on the internet • I realized that many people need this service and are willing to pay

  3. Better Communication Is Our Business • A service focusing on document translation for the Latino community in South Bend • We want to help people who • Are processing government paperwork • Want to understand important rules and policies at their workplace • Need to log into and understand important web sites. • Need Spanish language version of a brochure, flyer or handbook • Occasionally, we may work online with companieswho want to communicate with Spanish speaking customers and employees • We are about satisfying customers by overcoming language barriers between English and Spanish speakers

  4. Why It Will Succeed • I am fluent in Spanish and have a lot of experience • The SB Latino community is growing (8.45% at last census, increases by 60% in every census since 1970) • I have already joined the “Robinson Enterprises” program at the Robinson Center for help and guidance during my first year of business • I can keep costs low and profits high by using the computers at the Robinson Center • Online opportunities help add to my income • Best of all, it can be started immediately at almost no cost

  5. No Major Players in South Bend All of the local competition is small and based in the home. If I provide great customer service at an affordable price, AR Translation Services can compete in this line of work. They’re ALL small. Why NOT Me?

  6. Competitive Advantage • Access to Notre Dame resources • Good online presence • Safe, professional work environment • No pressure to charge high prices

  7. Marketing Plan (4 P’s)

  8. 8 Consumer &Market Analysis Consumer Analysis: Market Segment: [Latino immigrants in Greater South Bend area and online] Target Customer:[Individuals seeking citizenship or better understanding of work rules and policies, companies who need documents translated] Market Analysis: Location: Focus on Greater South Bend Population: Latino Income: N/A; cost conscious Behavior: Struggling to master English

  9. Rates On Documents

  10. 10 Cost of Materials/Direct Labor

  11. 11 Economics of One Unit

  12. 12 Start-up Investment

  13. 13 Financing Strategyfor Total Start-up Investment

  14. 14 Monthly Sales Projection Total =100

  15. 15 Projected Yearly Income Statement

  16. 16 Philanthropy Plan AR Translation Services is committed to giving back to the community After a successful first year we want to: • Work out a fair rental fee for using the Robinson Center • Employ 1-2 teenagers from immigrant families that may have trouble getting a job • Volunteer as a peer mentor in the Youth Entrepreneurship program • Help sponsor uniforms for a local soccer team

  17. 17 Business & Educational Goals • Business • Hire 1-2 more people in the next two years • Put away 10% of my profits to save for use during college • Help with house bills to take pressure off my parents • Educational • - Study mechanical Engineering at Notre Dame • - Go to Graduate School and get an advanced degree in the same field

  18. We’re “Numero Uno”in South Bend! Thank you for your consideration of

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