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“Lights Off ! Awareness On !” 2009 ABU Radio Campaign on Climate Change

“Lights Off ! Awareness On !” 2009 ABU Radio Campaign on Climate Change. Tokyo Broadcasting System Jun Ogawa. “Keep it simple” 3 Actions. Action 1 Call upon listeners to turn off lights (power) Action 2 Approach local Landmark Action 3 Content Exchange.

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“Lights Off ! Awareness On !” 2009 ABU Radio Campaign on Climate Change

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  1. “Lights Off ! Awareness On !” 2009 ABU Radio Campaign on Climate Change Tokyo Broadcasting System Jun Ogawa

  2. “Keep it simple” 3 Actions Action 1 Call upon listeners to turn off lights (power) Action 2 Approach local Landmark Action 3 Content Exchange Lights Off at CNR, Beijing

  3. Global Issue needs action beyond the boarder • On the summer solstice • Not a simple appeal of saving energy • An appeal of Solidarity to “act & think together” • Promote Behavior Change

  4. Global issue, Local problem • Content Exchange • FTP site at ABU • local language with a transcript • issues from local viewpoint 18 members 3 billion people

  5. Thank You Turn your lights off and light up your awareness. Let’s think about the earth, nature, sustainable living, and our important future.

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