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Technology Market Consultants Performs Strategic Planning for its Clients with an Emphasis

M ETHODOLOGY. Technology Market Consultants Performs Strategic Planning for its Clients with an Emphasis on Primary Information Sources in the External Environment. EXTERNAL MARKET ANALYSIS. Analysis of Market Environment. Provides an

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Technology Market Consultants Performs Strategic Planning for its Clients with an Emphasis

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  1. METHODOLOGY Technology Market Consultants Performs Strategic Planning for its Clients with an Emphasis on Primary Information Sources in the External Environment ... EXTERNAL MARKET ANALYSIS Analysis of Market Environment ... Provides an Understanding of Market Dynamics • Key applications • Product/ technology • needs • Operating • characteristics • Technical trends • Market size/growth/ • segmentation • Technology • Product requirements • Significant market • trends • Distribution • Challenges in • the competitive • environment • Nature of barriers • Factors for success • Review of • secondary • information • Impact of • external situation • on client position • Development of • strategic issues/ • options • Development • of strategic • conclusions and • recommendations … of Distribution Channels • Review of • nonproprietary • TMC files • Key participants • Value added • Interactions with • manufacturers & • customers • Relevant input • from client … and the Competitive Environment • Major suppliers • Share positions • Core products • Strengths/limitations • Apparent strategies PHASE ONE PHASETHREE PHASE TWO ...Close client interface throughout

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