1. PERFORMING PRIVACY HOW PRIVACY CONCERNS ARE ENACTED WITHIN CHILDREN’S INTERNET ENVIRONMENTS Isolde Sprenkels Irma van der Ploeg

2. The DigIDeas Project • DigIDeas: social and ethical aspects of Digital IDentities. Towards a Value Sensitive Identity Management. • Aims • Identify and reframe social and ethical aspects of digital identities • Contribute to academic and policy debates • Aid in developing more value sensitive identity management systems • Theoretical and Methodological framework • Social and constructivist studies of science and technology • Surveillance studies • Philosophy of technology • Discourse analysis • Actor network theory APC 09-10-2012

3. Privacy, Identity, Reputation and Trust • Context PhD project connecting to panel • Digitized society • Interact • Communicate • Exchange • Identity management • Digital traces • Monitoring APC 09-10-2012

4. PhD Project ‘Growing pains’ in a Personal Relationship Economy. Children, Identity, and New Media in Brand – Child Relationships. • Identity • ‘Growing pains’ • Interactive, mediated, relational, dynamic • Children and new media • Play, learn, explore, interact • Corporations and new media • Where children are online is where one needs to be • Online presence corporations • Corporate goals • What children do and care for online is worth monitoring APC 09-10-2012

5. PhD Project • Sensitivities ‘personal relationship economy’ • Shaping children’s (consumer) identities • Case studies • Digital marketing practices • Framing commercial literacy • Performance of privacy ANT informed analysis of privacy concerns in the context of (children’s) internet environments APC 09-10-2012

6. ANT • Actor Network Theory • Bruno Latour, Michel Callon, Madeleine Akrich, John Law • ≠ theory • Case studies • Actors • Networks • Human & non-human • “not to impose a priori some spurious asymmetry among human intentional action and a material world of causal relations” [Latour 2005:76] • Material-semiotics (Callon) or sociology of associations (Latour) APC 09-10-2012

7. ANT Informed Analysis of Privacy Concerns • Conceptualization of privacy • Not unequivocal • Privacy enacted = outcome of translations and interactions of actors within network • Following the actors • Example • Multiplicity [Mol 2002] of privacy • Why this is helpful for my research project APC 09-10-2012