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Comprehensive Guide to Types of Advertisements in Newspapers and Magazines

Explore the diverse types of advertisements available in newspapers and magazines. From product promotions and financial announcements to public service ads and entertainment features, this guide covers all categories including industrial and legal notices. Learn about different formats such as colored, black & white, and special positioning options like inside covers and center spreads. With insights on pricing and placement, this resource is perfect for businesses and advertisers looking to maximize their reach effectively.

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Comprehensive Guide to Types of Advertisements in Newspapers and Magazines

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  1. TYPE OFADVERTISEMENTS as per PUBLICATIONS

  2. TYPE OFADVERTISEMENTS - Newspapers -

  3. TYPE OF ADVT. Newspapers • Product / Service / Industrial • Financial – Balance Sheet, Prospectus, Shares, Its Allotment, Chairman’s Speech, Public Issue • Public Service / Social Issues • Corporate / Institutional • Legal Notices, Tenders, • Appointment / Walk – In

  4. TYPE OF ADVT. Newspapers • Entertainment • Classified Advts • Obituary Different rates for – • Coloured Advts. • Black & White Advts. • Concessional rate {packages} for more than one edition

  5. TYPE OF ADVT. Newspapers ‘Add on’ for a – • Specific Page • Specific Position • Island Position

  6. TYPE OFADVERTISEMENTS - Magazines -

  7. TYPE OF ADVT. Magazines • Front Inside Cover • Back Inside Cover • Back Cover

  8. TYPE OF ADVT. Magazines • Full Page • Half Page - Vertical / Horizontal • Quarter Page • Strip Advt

  9. TYPE OF ADVT. Magazines • Double Spread • Centre Spread • Bleed • Non - Bleed

  10. TYPE OF ADVT. Magazines • Double Spread : spread across two pages anywhere in the Magazine

  11. TYPE OF ADVT. Magazines • Centre Spread : spread across two pages but at the Centre of the Magazine

  12. TYPE OF ADVT. Magazines • Bleed : where the printing is till the edge of the paper – i.e. there is NOwhite border on all the four sides

  13. TYPE OF ADVT. Magazines • Non Bleed : where the printing is NOT till the edge of the paper - i.e. there IS a white border on all the four sides

  14. TYPE OF ADVT. Magazines Different rates for – • Color Advts • Black & White Advts • ‘Add on’ for a – Specific Page

  15. CAUTION … • Read the small print in the Rate Card very carefully • Some publishing houses like Bennet & Coleman offer concessional rates – Femina & Filmfare, TOI / ET / MT, etc. • Some also offer “Split Run”

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