1 / 15

TYPE OF ADVERTISEMENTS as per PUBLICATIONS

TYPE OF ADVERTISEMENTS as per PUBLICATIONS. TYPE OF ADVERTISEMENTS - Newspapers -. TYPE OF ADVT. Newspapers. Product / Service / Industrial Financial – Balance Sheet, Prospectus, Shares, Its Allotment, Chairman’s Speech, Public Issue Public Service / Social Issues

bryson
Télécharger la présentation

TYPE OF ADVERTISEMENTS as per PUBLICATIONS

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. TYPE OFADVERTISEMENTS as per PUBLICATIONS

  2. TYPE OFADVERTISEMENTS - Newspapers -

  3. TYPE OF ADVT. Newspapers • Product / Service / Industrial • Financial – Balance Sheet, Prospectus, Shares, Its Allotment, Chairman’s Speech, Public Issue • Public Service / Social Issues • Corporate / Institutional • Legal Notices, Tenders, • Appointment / Walk – In

  4. TYPE OF ADVT. Newspapers • Entertainment • Classified Advts • Obituary Different rates for – • Coloured Advts. • Black & White Advts. • Concessional rate {packages} for more than one edition

  5. TYPE OF ADVT. Newspapers ‘Add on’ for a – • Specific Page • Specific Position • Island Position

  6. TYPE OFADVERTISEMENTS - Magazines -

  7. TYPE OF ADVT. Magazines • Front Inside Cover • Back Inside Cover • Back Cover

  8. TYPE OF ADVT. Magazines • Full Page • Half Page - Vertical / Horizontal • Quarter Page • Strip Advt

  9. TYPE OF ADVT. Magazines • Double Spread • Centre Spread • Bleed • Non - Bleed

  10. TYPE OF ADVT. Magazines • Double Spread : spread across two pages anywhere in the Magazine

  11. TYPE OF ADVT. Magazines • Centre Spread : spread across two pages but at the Centre of the Magazine

  12. TYPE OF ADVT. Magazines • Bleed : where the printing is till the edge of the paper – i.e. there is NOwhite border on all the four sides

  13. TYPE OF ADVT. Magazines • Non Bleed : where the printing is NOT till the edge of the paper - i.e. there IS a white border on all the four sides

  14. TYPE OF ADVT. Magazines Different rates for – • Color Advts • Black & White Advts • ‘Add on’ for a – Specific Page

  15. CAUTION … • Read the small print in the Rate Card very carefully • Some publishing houses like Bennet & Coleman offer concessional rates – Femina & Filmfare, TOI / ET / MT, etc. • Some also offer “Split Run”

More Related