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Type as Identity

Type as Identity

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Type as Identity

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  1. Type as Identity Ellen Lupton; Thinking with Type John Kim & Lauren King

  2. "This is not a book about fonts, it's a book about how to use them" -Ellen Lupton; Thinking With Type

  3. WHAT IS TYPOGRAPHY • FONT FAMILY: a group of related type faces unified by a set of similar design characteristics (e.g., Arial, Bodoni, Futura, Helvetica) • FONT: the source of the typeface (some people don’t distinguish between “font” and “typeface”; within each font there can be several typefaces, such as bold, italic, bold italic, etc. • TYPEFACE: a complete set of characters, punctuation, and symbols that share a common design or set of design elements (e.g., degree of stroke contrast, angle of emphasis, stroke shape, serif or non-serif, curved form) • -Danielle Devoss

  4. Font Family: Humanist Letterforms Closely connected to calligraphy and movements of the hand

  5. Font Family: Traditional Based on the printing press and typewriters

  6. Font Family: Transitional & Modern More abstract, less organic.