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Identity as Branding

Identity as Branding. Branding, Marketing, and Advertising. BRAND. MARKETING. ADVERTISING. BRAND. Identity What does the brand stand for? What is the brand image? What does the brand promise?. What are you going to do to get your brand out there?

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Identity as Branding

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  1. Identity as Branding Branding, Marketing, and Advertising

  2. BRAND MARKETING ADVERTISING

  3. BRAND Identity What does the brand stand for? What is the brand image?What does the brand promise?

  4. What are you going to do to get your brand out there? How are you going to market your brand? How will you persuade your target audience to support your brand? Market research? Public Relations? MARKETING

  5. How will you advertise products/services in your brand?How will your ads target your specific audience? How will you reach & persuade your target audience? ADVERTISING

  6. 4 Partner Activities BRAND MARKETING ADVERTISING

  7. BRAND I- Analyze a famous brand 2- Develop your own fictitious brand

  8. Question • What are some famous brands? • Describe the identity of those brands. • What is the difference between a logo and a brand?

  9. MARKETING 3 – Develop a marketing strategy

  10. Question • Consider one of the brands we have discussed today. • What marketing strategies might they use? • i.e. niche marketing, referrals, incentives, regular communication, more

  11. 4 – Design advertising for products within your brand ADVERTISING

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