PC-class performance from the market leader in digital signage media players

1. Exceptional Digital signage Solutions PC-class performance from the market leader in digital signage media players

2. BrightSign corporate overview Founded in Silicon Valley, 2002 BrightSign is the #1 market leader in digital signage media players 2011 & 2012 “World Market for Digital Signage” research studies by IMS Research Jeff Hastings, CEO Founded in 2002 by Anthony Wood, the inventor of the digital video recorder (DVR) and Roku Privately held company located in Los Gatos, California Cambridge, UK: R&D Paris, France: Sales for Europe, MEA, Asia/Pacific, Australia Sales Channels: Field sales, VAR/Distributorchannels, online

3. Key market applications Retail Services Touch/Swipe Interactivity: Engage your audience with touch and swipe controls for wayfinding, product demonstrations and more. Dynamic Playlists: Dynamically insert promotions and current information without republishing an entire presentation. Retail Merchandise Multi-Video Playback:play dual Full HD videos or multiple scaled videos simultaneously. Interactivity: Create a virtual salesman to enhance the customer experience by using barcode scanners, RFID devices and motion sensors Restaurants Live Text & Scheduling: Update menu pricing on the fly or schedule the lunch specials to automatically appear at just the right time without republishing the presentation.

4. Hotels & Casinos Live Text: Tweet visitors a welcome message upon arrival, add them to a waitlist or update conference room schedule displays. HTML5: Display state-of-the-art HTML5 content in your presentations. Bars & Stadiums Live TV: Add live video in both full and multi-zone layouts to let fans watch the game while promoting merchandise. Smartphone Interactivity: Access the bar’s virtual jukebox to control the music playing. Education Dynamic Content Integration: Connect public and private live data feeds to share school events, welcome visitors and quickly communicate messages to students throughout campus.

5. Corporate Exhibitions Show Controlling: Control what’s playing on the screen (as well as audio and lighting) remotely with UDP Commands and iPads, smart phones and the like. Healthcare Multi-Zone Layouts: Multiply your messaging with Full HD video playback and advertising to educate and inform. IP Streaming: Stream content over the Internet to keep content relevant and fresh. Museums & Attractions Interactivity: Engage visitors with on-screen touch and swipe controls, buttons and motion sensors that are sure to educate and impress. Video Wall Synchronization: Create unique video walls for vibrant exhibits, events and promotions.

6. BrightSign Is the Right Choice Everything you need for sophisticated digital signage. Powerful Performance And Reliability Designed exclusively for digital signage, BrightSign’s slim OS delivers superior signage capabilities and exceptional Full HD video quality with a solid-state platform you can depend on. Easy To Use, Sophisticated Features Get dynamic results without difficulty with BrightSign’s abundance of sophisticated and easy-to-use features. All Inclusive Options Free BrightAuthor software and networkingsolutions are included, with an option to subscribe to BrightSign Network, a cloud-based servicethat frees you from the complexities of hosting and maintaining your own network.

7. BrightSign Features Sophisticated capabilities. Infinite possibilities. Powerful Video Engine Touch/Swipe HTML5 Live TV Video Walls Zones Interactivity UDP Control RSS/Social Media Feeds Live Text Geo-Fencing IP Streaming Networking

8. Brightsignxd, PC-CLASS Features Powerful Video Engine Advanced video decoding engine with superior scaling technology that delivers pristine 1080p60 video and supports 3D content. The video engine is capable of decoding two 1080p60 videos or several lower-resolution videos simultaneously, and very high-speed image playback. Live HDTV The BrightSign XD1230 model can play Live HDTV using an ATSC/Clear QAM tuner or HDMI input. The ATSC tuner can play cable TV*or closed circuit TV broadcasts. The HDMI Input plays any broadcast content – even protected HDCP content. HTML5 With HTML 5 support in all BrightSign XD models, web designers can easily build engaging content using familiar development tools they know well. Touch & Swipe BrightSign’s usual touch screen interactivity is enhanced with the popular “swipe” gesture control. * DVB is not supported

9. BrightSign Features Zones Playback multiple content types and multiple videos on a single screen using zones – even play video and audio playlists independently from a single player. Video Walls Synchronized playback between multiple video displays including non-standard display shapes and mixed screen orientation can be coordinated with lighting systems and music for engaging experiences. Interactivity Trigger playback from virtually any type of interactive device including barcode scanners, motion sensors, RFID, GPIO, USB button controls, touch screens, mice and much more!UDP Control Interact with signage via mobile devices, deliver emergency messaging, integrate with databases, show controllers, etc. RSS & Social Media Feeds Live RSS, Twitter and Flickr feeds can be displayed to link your signage to literally any RSS data feed available.

10. BrightSign Features Live Text Live Text fields can be integrated anywhere in your presentation to instantly update content without republishing the entire presentation. Perfect for menu board pricing, waitlists, transportation schedules and more! Geo-Fencing Play content targeted to the current location of your moving digital signage! Simply install a GPS dongle in the BrightSign USB port, identify your geo-coordinate using Google maps, assign an interactive playlist to the geo-fenced area as a trigger event, and go! IP Streaming Connect to streaming media sources including IP cameras to play Full HD video and audio in full screen or zoned layouts. NetworkingBrightSign’s multiple networking options make it easy to update content, playback live content, monitor and manage your digital signs remotely.

11. BrightSign Products

12. BrightSign solutions Models are packaged for specific applications so you pay only for the features you need.

13. Product lines Three new models with PC-class performance. One model offering advanced Live HDTV capabilities.

14. BrightSign XD Adding PC-class performance to the market leading digital signage media player Signature reliability, affordability and ease of use combined with state-of-the-art “PC-class” technology and features: Powerful Video Engine Live HDTV HTML5 Swipe interactivity

15. BrightSign XD Models Exceptional performance. Engaging sophistication. XD230 Networked PlayerPowerful video engine capable of dual Full HD 1080p60 decode and simultaneous content playback from local, networked and streaming sources. Abundant content support including HTML5 and 3D content. And UDP network control for messaging between BrightSign and third-party devices. XD1030 Networked Interactive PlayerAll the features of the XD230 plus S/PDIF output for pure digital and surround sound audio, and a diverse range of interactive controls such as GPIO, serial, USB, UDP and mobile devices for engaging interactive displays. XD1230 Networked Interactive Player with Live HDTVIncludes all the features BrightSign offers plus Live HDTV playback to play content from any broadcast channel (even HDCP-protected content) via the HDMI input or closed-circuit TV via the ATSC/Clear QAM tuner.

16. BrightSign XD Features Powerful video engine Uncompromised decoding, capable of playingtwo 1080p60 videos or several lower-resolution videos simultaneously Four 1080p30 videos, Eight 720p videos, etc. Superior scaling technology delivering pristine 1080p60 video for any screen or zone size Simultaneous playback of content from local, streaming and live content sources Accelerated JPEG decompression for instant image display, professional quality transitions high-speed image playback to create simulated animations

17. BrightSign XD Features Continued Infinite display possibilities Abundant content support – Full HD videos, images, audio, HTML5, Live HDTV, streaming content, 3D content and Live Text HTML5 support to create engaging contentusing well-known development tools Exceptional video walls Zones feature to multiply your content playbackon a single screen Video and audio playlists run independently from a single player

18. BrightSign XD Features Continued Exceptionally dynamic Interactive controls including touch/swipe, GPIO, USB, serial, UDP, mobile devices and more HDMI In to play Live HDTV broadcasts, even protected HDCP content ATSC / Clear QAM tuner to play any cable TV* or closed circuit TV broadcast Live Text integration to update content dynamically without republishing Stream all types of media from video and audio to real-time RSS social media feedsincluding Twitter and Flickr * DVB is not supported

19. BrightSign XD Features Continued Reliable and easy to use Highly reliable solid-state platform and a slim OS - no PC down time Locking power connector to avoid accidental power-down Effortless presentation creation using the included BrightAuthor software Internal micro SD card slot for secure content storage and playback Built-in networking to manage, update and measure your signage remotely Low power consumption means low heat emissions and low operating costs

20. BrightSign XD Model Views

21. BrightSign HD Affordable media players that deploy with ease and operate with confidence A powerful media handling platform delivering robust performance Signature reliability and ease of use for simple plug and play content, intensive interactive kiosks and dynamic live content features Supports a wide variety of applications from standalone displays to networked solutions with engaging interactivity.

22. BrightSign HD models HD120Basic Interactive Bring your stand-alone display to life with the most affordable, Full-HD solution offering simple GPIO interactivity. HD220Networked Looping Enjoy easy networked content updates and live data feeds along with flawless video playback, UDP support and synchronization. HD1020Networked Interactive Engage your audience with a wide range of interactive options using GPIO, USB, serial and UDP connections and networked content for a truly impressive display.

23. BrightSign HD Model Views

24. XD / HD Model Comparison * Not all video modes are supported for both HDMI and VGA outputs

25. ** DVB is not supported

26. BrightSign td1012 Powerful, portable signage Free-standing, all-inclusive signage solution Solid-state tabletop display with built-in 12.1” high-res portrait screen Battery-operated and wireless networking for limitless placement options At least 12 hours of battery life Wi-Fi 802.11 a/b/g/n support SD or USB card slot for content storage Included power adapter

27. INTEGRATED DISPLAY SOLUTION Full HD screen + BrightSign = All-inclusive solution Turnkey digital signage solution includes a Full HD commercial-grade display and a mounted and connected BrightSign player. A packaged solution that is highly affordable and simple to deploy. Supports a wide variety of applications from basic looping videos to engaging interactivity, synchronized video walls, networking, and more.

28. INTEGRATED DISPLAY SOLUTION Features BSI commercial monitor, 42” or 47” Full HD utilizing LG Display’s IPS technology Display can be mounted in landscape or portrait mode BrightSign player pre-mounted and connected to power and HDMI BrightAuthor software for easy creation, publishing and networking of presentations BrightControl functionality to control screen functions such as power and volume via the HDMI connection using CEC commands

29. BrightSign AU320 Commercial Audio Distribution Delivers flawless music and messaging playback using intuitive playlists and scheduling. Ideal for playing licensed audio files and custom music playlists, as well as custom audio tied to signage presentations. Networked Audio Delivery: Supports single zone audio with enhanced audio (crossfading, mixing) or dual zone standard audio. Background Audio: Upload playlists by publishing to an SD card or via network connection. Content Support: Awide range of licensed content and custom audio playlists; audio file formats including MP2, MP3, ACC and WAV. Synchronized Audio/Video: Integrates music and messaging with digital signage to deliver a cohesive audio/video experience. Signature Reliability: Solid-state platform is more dependable than PCs. Simple Administration: BrightAuthor software and free networking options require minimal technical skills for updates and management – no need for professional IT or A/V support.

30. BrightSign AU Applications Play audio at the right time and place Playback specific audio tracks and messaging at the right place and time using geo-location triggers – great for Tour Buses. Schedule messages about product offerings and specials on specific days and times. Set a mood with music Play custom music that reflects your brand and influences a customer’s frame of mind – from upbeat music in retail to soothing music in a doctor’s office. Reach customers across multiple mediums Synchronize and schedule audio messages with digital signage playback for universal messaging. Integrate with mobile phone applications to deliver coupons and promotions.

31. AU320 Specifications

32. BrightSign Accessories Easily expand BrightSign functionality Button Panels (BP200 / BP900) Add interactivity with this thin, USB connected board design offering 4 or 11 capacitive touch buttons with embedded LEDs Easily programmed using BrightAuthor Compatible with HD1020, XD1030, XD1230 models Wireless Module Easily implement wireless functions with this embedded Wi-Fi module Supports 802.11a/b/g/n protocols Compatible with XD230, XD1030, XD1230 models SDHC Class 4 Cards Delivers reliable and quality performance on BrightSign HD120, HD220, HD1020 models Capacities offered: 4GB, 8GB and 16GB SDHC and MicroSD Class 10 Cards Delivers reliable and quality performance on BrightSign XD230, XD1030, XD1230 models Capacities offered for each: 8GB and 16GB

33. BrightAuthor Free Innovative Authoring. Scalable Networking.

34. Free BrightAuthor Software Easy creation, publishing & management of presentations FREE. All BrightSign products come with a free PC software application for easy creation, publishing and networking of digital signs. Create. Design full-screen or multi-zone presentations and build looping or interactive playlists. Publish. Build a complete presentation packet including content, playlists and controls ready to successfully playback on BrightSign. Network. Send published presentations over a network and enjoy an intuitive network management interface.

35. Authoring Presentations Playlist Creation Simple, visual-based interface with intuitive templates & tools Preset or custom layouts for full-screen or multi-zone presentations Easy steps to build looping and interactive playlists Looping playlists support videos, images and audio as well as transitions Interactive playlists link media files together with interactive triggers and supports GPIO, serial, USB and Ethernet interactive devices such as buttons, touch screens, LEDs, barcode scanners, motion sensors and more. Interactive Menus allow you to easily create DVD-style interactive playlists

36. Authoring Presentations Advanced authoring tools Video Wall Synchronization: Coordinate playback among any number of screens to create impressive video walls Live Content: Add Live Text, Twitter Feeds, RSS Content Dynamic Playlists: Enables you to easily update and share content in multiple presentations Media Lists and Play Files: Allows you to compile your files into one big group that appears as a single thumbnail in your playlist area Switch Presentations: Switch between presentation layouts – from single-zone layouts to multi-zone layouts Zone Messaging & Linked Zones: Send messages from one zone to another to trigger an event and link zones together to synchronize content playback Eybl retail store – Austria Lackner Mediasystems GmbH

37. Networking Solutions Versatile networking options deliver remote content with ease

38. Publishing and Distribution Select the presentation distribution path that works for you.

39. Network Solution Comparison

40. Simple File Networking Free solution designed for small networks Distribute presentations to BrightSign units through a web folder Supported file locations must be accessible via http Requires a simple Internet connection to send basic content files for remote BrightSign units to download Allows bandwidth throttling and convenient for managing players beyond the limited area of a local network Specify network checks for updated content Internet Connection Internet Connection Web Folder

41. Local Area Networking Free solution designed for small networks within a single building using a local subnet Easy and free, this option is ideal for basic, low-maintenance situations where simplicity is key Send files and updates to remote networked units over the Internet or LAN (local area network). Use BrightAuthor to publish directly to the player over the LAN Perform basic polling status checks of connected units using BrightAuthor LAN Connection

42. BrightSign Network Secure and scalable cloud-based digital signage network A subscription service that delivers the complete infrastructure to serve, manage and support your network Frees you from the complexities of hosting and maintaining your own network BrightSign Network provides you with the tools and interface to: Distribute presentations Monitor the activity and status of displays Assign user roles and permissions from a remote location Perform network administrator functions Manage networked players

43. BrightSign Network Features Permission-based accounts put you in control Secure, Scalable Hosted Service Provides strong, reliable security using standard web technologies and is scalable to any size network Flexible Remote Access Manage your BrightSign Network remotely with permission-based access Access your network via BrightAuthor or the Web-based user interface – accessible from any Internet connected PC or Mac Network Monitoring-Only Solution Optional BrightSign Network solution that provides view-onlyaccess to your network health with the option to purchase content updates as needed

44. BrightSign Network Enterprise Edition Installable software version of BrightSign Network Host your own network with access to all BrightSign Network features Sell subscriptions for the use of your hosted network Manage your network within the security of your own server and firewall Recommended for large networks with special hosting requirements, advanced technical skills, and a dedicated IT staff

45. BrightSign Network Access Free, Flexible remote access to BrightSign Network Web UI Accessible from any Internet connected PC or Mac Create user accounts, set user roles and permissions Manage and monitor networked displays Perform basic presentation creationfunctions including dynamic and looping playlists Create and host Live Text feeds Publish and schedule presentations BrightAuthor • PC-based software application • Manage and monitor networked displays • Setup networked BrightSign units • Perform all presentation creation functions • Publish and schedule presentations

46. BrightSign Network Feature Access

47. Thank You!

48. Case Studies

49. Proven Return on Investment Retail digital signage quickly pays for itself End-cap signage promotions resulted in a 100% sales lift in units sold During a four week campaign, Walmart reported that 3x as many shoppers signed up daily when SMS texting was employed on in-store digital signage *Data from in National Retail Federation session presented by Walmart, 2011.

50. Proven Return on Investment Large Northeast retail hardware chain In-store testing showed significant sales lift in products promoted with BrightSign digital signage 3M Air filters = 178% more units sold Benjamin Moore paint = 23% more units sold Smoke Detectors = 45% more units sold Test Procedures: Tested digital signage on end-caps in six retail stores Compared sales numbers against stores that historically did the same level of sales