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The Impact of Digital Signage and Social Media on Retail Marketing Strategies

In an ever-evolving retail landscape, the integration of digital signage and social media is reshaping marketing strategies. With data indicating that a significant percentage of advertising budgets are ineffective, businesses are turning to interactive and personalized experiences through various digital platforms. This guide explores key statistics about consumer engagement with digital signage, the effectiveness of social media marketing, and the importance of location-based strategies. Retailers can enhance customer experiences, increase engagement, and drive sales by embracing these technologies.

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The Impact of Digital Signage and Social Media on Retail Marketing Strategies

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  1. Digital Signage & Social Media

  2. Evolution of Marketing at Retail 2 30 1 40 37 What do these numbers mean to you? • ___ % of advertising budgets are wasted • ___% of all TV viewers time- shift • In 2011, TV ads will be ___% as effective • ___% drop in newspaper circulation past five years • The Store is Wal-Mart’s number ___ media channel 37 40 30 2 1

  3. Evolution of Marketing at Retail Marketing Funnel 100 50 25 6 All Customers Passing By Notice Engage Buy

  4. Evolution of Marketing at Retail Buying Cycle # of Words Volume Attract Inform Compare Decide Purchase LOUD few soft many

  5. Content & Social Media Complicated, but simple equation • 22 Million digital signs will be in use by 2015. • Retail, Corporate, & Transportation are the top 3. • Healthcare and Hospitality round out top 5. • Brands want to deliver interactive personalized and enjoyable experiences where ever they are created on what ever device. • Newspapers, magazines, and TV do not have the strength of place or flexibility to deliver targeted messages to specific audiences.

  6. Content & Social Media Complicated, but simple equation • Do your homework - Do your customers use it? Do your competitors use it? What about Facebook or Twitter? • Get it on the screen - The brand strength of platforms like Twitter, Facebook and Foursquare are recognizable. If a consumer sees those platforms in your venue, it's a signal that the consumer can interact with you through those platforms. • Engage & talk to your clients - Tweet on your board that says, "Who won Wimbledon this year? Stop by the front desk. The first right answer wins a free tickets!" Engage your customers. • Location - How does social media fit into your venue? The clientele are within your own four walls. They are your buyers!

  7. Content & Social Media What’s on the horizon? Why talk to the herd when you can talk to one cow?

  8. What’s a Piece of Content? Complicated, but simple equation • Know the audience • Know the dwell time • 1 < x < 3 • Content loop • Strategy • Primary, secondary, branding, logo • Refresh plan • WHAT DO YOU THINK IT LOOKS LIKE?????

  9. An Example 2 1 3 4 Utilize Existing Assets

  10. An Example Utilizing Existing Assets

  11. What Does It Look Like Example

  12. Real World Examples Mission accomplished???

  13. Real World Examples Community Based Advertising Opportunity • Client is using DS software to develop multiple area views to include community based advertising as well as entertainment programming.

  14. Real World Examples Mission accomplished???

  15. Real World Examples Any Questions?????

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