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Promoting Quality Improvement in Coffee in the Eastern African Region: The Role of EAFCA

Promoting Quality Improvement in Coffee in the Eastern African Region: The Role of EAFCA. Frederick S.M. KAWUMA. EAFCA Vision.

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Promoting Quality Improvement in Coffee in the Eastern African Region: The Role of EAFCA

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  1. Promoting Quality Improvement in Coffee in the Eastern African Region:The Role of EAFCA Frederick S.M. KAWUMA

  2. EAFCA Vision The Vision of EAFCA is to enhance the quality, competitiveness and profitability of the Eastern African Coffees in global markets, thereby improving the well being of the producer and ensuring consumer satisfaction

  3. Goal Increasing the value and volume in the chain of specialty coffee exports from the Eastern Africa region, while also promoting increased domestic consumption.

  4. Challenges of Eastern Africa Fine Coffees • There has been a lack of institutional arrangement to address the issues affecting specialty coffees • There has been no cohesive regional strategy to address the regional nature of problems of coffee producers in Eastern Africa • Lack of supporting policies & poor information flow • Lack of quality/specialty coffee orientation among producers • Lack of coordination with research institutions and lack of appropriate technology transfer

  5. EAFCA Position in Global Specialty Coffee Exports • Total Coffee Exports from the eight EAFCA countries are around 6 million bags which is 50% of all exports from Africa. • The eight EAFCA countries export 98% of all African specialty coffees! • Of this, specialty coffee accounts for 1.2 million bags, with Ethiopia and Kenya accounting for over 80% while the rest is shared between Burundi, Malawi, Rwanda, Tanzania, Uganda and Zambia.

  6. What Could that Mean for EAFCA Countries? • Great Opportunities: It is estimated that by 2005 specialty coffee will be 15.3 million bags (18% of the world coffee market) increasing by about 7 million bags over a 5 year period. • EAFCA exports of 1.2 million bags could grow to 2.2 million bags if EAFCA countries retain 15% of specialty coffee market. • If EAFCA captures 20% of the market, it means 3.06 million bags (about 2.5 times current levels)

  7. EAFCA Strategy • Self sufficiency of the EAFCA Secretariat • Promotion of welfare of smallholder producers • Educational & training program • Dev’t of marketing infrastructure (auctions, etc) • Regional cooperation, research, policy reform • Liaison with other organizations (joint activities) • Promotion of environmental stewardship • Promotion of domestic consumption

  8. How EAFCA Wants to Win • Financial sustainability • Improved production systems • Improved market access by all players • Promotional drive (local/regional and international) • Regional coordination and collaboration

  9. Major Activities • Establishment of a Grants Management Unit • Coordinate Appellations & Cupping Training • Development of a Market Information System • Promotion of E African Specialty Coffees • Facilitate Improvement in Processing Technology • Support for Training in Smallholder Business, Coffee Husbandry and Technical Skills Dev’t • Develop a Regional Policy Forum • Host African Coffee Convention & Exhibition

  10. Highlight on the Appellation Development • Appellation is a concept borrowed from the French wine industry. • Coffee appellation is part of a branding strategy, aimed at selling coffee on the basis of origin and traceability • Appellation must be of exceptional quality • Some of Uganda’s coffee has the potential for appellation • Pilot project will be supported by USAID Promoting Coffee Quality Improvement in Eastern Africa

  11. Membership Benefits • Increased trade & opportunities • Networking through expanded private sector involvement program • Joint promotional activities with greater returns from pooled efforts & resources • Training opportunities & development of skills • Sharing of information

  12. Key Targets • Assist chapters to develop strategies, identify programs, products and services for promotion of fine coffees regionally and globally • Participate in coffee trade fairs, exhibitions and conferences • Develop a regional Market Information System • Take a leadership role in designing and implementing meetings, conferences and workshops for stakeholders

  13. Key Expected Outputs • An awareness handbook on coffee appellation for use in the Region • Appellation mapping and implementation programs in Uganda, Rwanda and Ethiopia • Training guides on coffee quality management and support for related training activities • Increased volume of sales of fine coffee

  14. Building Partnerships • EAFCA will build on relationships with Specialty Coffee Association of America (SCAA), Specialty Coffee Association of Europe (SCAE), and Specialty Coffee Association of Japan (SCAJ) • EAFCA will prepare specialty coffee industry profile (a guide to specialty markets) • EAFCA to make the WWC Conference & Exhibition the biggest networking event in the African Coffee Industry.

  15. AHSANTE SANA THANK YOU!

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