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SMALL BUSINESS MANAGEMENT

This chapter explores the fundamentals of electronic commerce (e-commerce) and its various types including B2C, B2B, B2G, C2C, and C2B. It highlights the advantages such as market expansion and enhanced customer relationships, while also addressing common challenges like security and payment systems. Additionally, it provides guidance on planning an effective website, including identifying objectives, selecting a web host, and strategies for attracting customers. Concept checks at the end of the chapter help reinforce key learning points about e-commerce activities and considerations.

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SMALL BUSINESS MANAGEMENT

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  1. SMALL BUSINESS MANAGEMENT Chapter Nine Small Business and Electronic Commerce

  2. What is Electronic Commerce?

  3. Types of E-Commerce • Business to Consumer (B2C) • Business to Business (B2B) • Business to Government (B2G) • Consumer to Consumer (C2C) • Consumer to Business (C2B)

  4. Advantages of E-Commerce • Expanded markets • Maximize customer relationships • Create new services • Reduction of costs

  5. Problems with E-Commerce • Security concerns • Protection of intellectual properties • Payment systems

  6. Planning a Website • Identify objectives • Choosing a web host • Attracting customers to the web site

  7. Concept Checks • 1. What activities does e-commerce encompass ? • 2. Why is market expansion a popular use for e-commerce? • 3. When developing a security policy what concerns should be addressed ? • 4. What are the different payment systems available to e-commerce?

  8. Concept Checks • 5. When developing a web site what are some important aspects to consider? • 6. What are the methods of attracting customers to a web site?

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