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Connecting to Politics Using 21 st - Century Technology

Connecting to Politics Using 21 st - Century Technology. AAUW Ohio Leadership Workshop 2014 Aug. 9, 2014 – Presented by Paula Maggio. Use AAUW online resources. RESOURCES link at top of every page http://www.aauw.org/resources/ Using AAUW Resources

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Connecting to Politics Using 21 st - Century Technology

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  1. Connecting to Politics Using 21st-Century Technology AAUW Ohio Leadership Workshop 2014 Aug. 9, 2014 – Presented by Paula Maggio

  2. Use AAUW online resources RESOURCES link at top of every page http://www.aauw.org/resources/ Using AAUW Resources http://www.aauw.org/resource/using-aauw-resources/

  3. AAUW online resources • Audio and Video » • Brochures » • Directories » • Forms » • Guides » • How To » • Images » • LAF Cases » • Newsletters » • Position Papers » • Presentations » • Press » • Programs in a Box » • Reports » • Statements » • Tool Kits

  4. Advocacy How-to Guides RESOURCES How To Your Every Question Answered: Advocacy How-to Guides http://www.aauw.org/resource/advocacy-how-tos-guides/

  5. Online Petitions RESOURCES How To How to Get the Whole World to Sign Your Petition http://www.aauw.org/resource/how-to-start-a-petition/

  6. Online petition • “signed” through your website • e-mailed to others • posted on Facebook and Twitter

  7. A Social Media Handbook for AAUW Branches RESOURCES Guides A Social Media Handbook for AAUW Branches http://www.aauw.org/resource/social-media-handbook/

  8. Social media:What can it do? • Accelerate movements • Enrich information environments • Create leaderless movements

  9. How to use social media for advocacy • RESOURCES How To How to Use Social Media for Advocacy • http://www.aauw.org/resource/how-to-use-social-media-for-advocacy/

  10. Create a social media strategy • Set your objectives • Identify the audience you would like to reach. • Select the social media platforms you plan to focus on. • Gather resources and materials to share through social media. • Appoint someone or a team of people to manage your social media presence.

  11. General principles for social media • Be genuine • Stay focused • Be reliable • Stay social

  12. Key points for effective social media advocacy • Make it a conversation, not a monologue. • Create a strategy for using social media as part of your advocacy efforts. • Post regularly. • Be genuine. Let the personality of AAUW and your branch show when posting something on social media.

  13. Facebook tips • Keep Facebook posts short and conversational. Include images. • Post regularly. At least once a day. • Ask people to share your content through Facebook. • Include links to direct people back to the state and national AAUW websites. • Share content from AAUW and AAUW Action Fund Facebook pages. • Add your events to Facebook.

  14. Twitter tips • Share links to press releases, images from events, etc. in 140 characters. • Tweet directly to members of the media and bloggers to encourage them to cover your efforts. • Tweet directly to local organizations that you want to partner with in your efforts or that might be able to help you spread the word. • Tweet directly to members of Congress with the action you want them to take. • Use hashtags, such as #AAUW, #fem2, #UseThe19th, or #fairpay, related to what you are trying to publicize. • Include links to AAUW’s positions on priority issues and to your state website.

  15. Follow AAUW’s Twitter accounts • @AAUW • @AAUWPolicy@AAUWActionFund • @AAUWPress • @AAUWSTEM@AAUWFellowships • @AAUWHigherEd

  16. Share AAUW content WHAT WE DO TAKE ACTION Become a Two-Minute Activist • http://www.aauw.org/what-we-do/public-policy/two-minute-activist/

  17. Add an AAUW RSS feed • Add an AAUW RSS feed to your website and automatically update your page with recent news. • Simple, customizable feed widgets such as BlastCasta, RSSinclude, Surfing Waves, FeedGrabbr, and Feed Informer are easy to use and available online. • Use RSS Graffiti on Facebook. Go to Settings/Apps

  18. AAUW RSS feeds • AAUW updates (all website content) http://www.aauw.org/feed/?post_type=article,post • National Legislative alerts and updates • http://salsa4.salsalabs.com/o/50796/p/salsa/web/campaign/public/rss?tag=national • Blog (current events, commentary, and stories) • http://www.aauw.org/feed/?post_type=post

  19. More RSS feeds • Articles (what’s new at AAUW) http://www.aauw.org/feed/?post_type=article • Resources (tools for leaders, members and advocates) http://www.aauw.org/feed/?post_type=resource

  20. Add AAUW Ohio feed • http://aauwoh.org/aauwoh/feed/ • AAUW Ohio website

  21. Use AAUW Branding Toolkit RESOURCES Tool Kits • AAUW Branding Guidehttp://www.aauw.org/resource/aauw-brand-identity-reference-guide/ • National Logoshttp://www.aauw.org/resource/aauw-logos/ • State and Branch Logoshttp://www.aauw.org/resource/aauw-branding-tool-kit/ Login via link above with your member ID.

  22. Use AAUW online images RESOURCES Images How to Use Images to Market Your Branchhttp://www.aauw.org/resource/find-images-online/ • Facebook • Twitter • Flickr • Pinterest

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