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Enhancing Medical Knowledge Through Web 2.0: Community and Content Interaction

Web 2.0 is revolutionizing the medical industry by facilitating community and content interaction. This dynamic platform empowers doctors to connect, share, and exchange knowledge through wikis, blogs, podcasts, and forums. It allows for user-generated content and personalized experiences, enhancing professional communication and information discovery. The importance of real-time feedback and collaboration contributes to improved healthcare practices. By utilizing Web 2.0 tools, physicians can stay informed and engage in a vibrant community, ultimately enriching their medical practice and patient care.

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Enhancing Medical Knowledge Through Web 2.0: Community and Content Interaction

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Presentation Transcript

  1. Facilitating community & content interaction BMJ response to Web 2.0 Phil Caisley, Head of Information Services Lorenzo Fabbri, Sales Manager S.Europe & America

  2. ‘Web 2.0 is the business revolution in the computer industry caused by the move to the Internet as a platform, and an attempt to understand the rules for success on that new platform’. Tim O’Reilly, 2004

  3. TOC • Community: connections/forum • Wikis • Responses • Podcasts/Vodcasts • Blogs • Content personalization • Links • Mashups • Clustering/Context linkage • Polls • The importance of Web 2.0 in Medicine

  4. Community – enabling connections • Connecting with who I know • Who I trained with • Who I work(ed) with • Who I socialise with • Those who influence me • Those who I share profession associations with • Keeping informed • Maintaining & enabling contact • Facilitating info discovery • Separating professional from social

  5. Community – user generated content • Discussion forums for • Raising questions to others • Seeking responses from others • Rating others’ responses • Viewing average ratings of responses • Polling users’ opinions • Viewing poll outcomes • Building knowledge base from discussion threads • Providing access points into knowledge base • Search • Categorisation

  6. Wikis – user generated content • Content written by user • Content added to or corrected by others • Based on principle of crowd sourcing • Accuracy improved by wider input • Closed community ensures relevance/accuracy • Requires moderation • Full version history and audit log

  7. Responses – user generated content • User responses to published content • Provides a user voice • Near time since libel moderation required • Adds value to original content • Alternative views • Substantiation • Feeds future articles or content updates

  8. Podcasts • Audio files for • Interviews • Discussions • Presentations • Etc… • Media player embedded in pages and • Audio files separately downloadable or • Audio files available from 3rd party • iTunes

  9. Vodcasts/videos • Video files for • Interviews • Discussions • Presentations • Medical training • Examimation procedures - Cardiovascular examination • Surgical procedures - Harry the hand • Scenarios • Media player embedded in pages • Video files separately downloadable • Automated transcription • Discovery • Retrieval

  10. Blogs – interactive content • Online diary • Web log = Blog • BMJ Group generated content • Opinion • Direct influence • Influence by association • etc • User responses to content • Entries have persistent location

  11. RSS (really simple syndication) • Tool for communicating updated info • From system to user • From system to system • Push technology • User subscribes and receives • Heading + link • Heading + link + abstract • Content viewed • In browser • In RSS reader

  12. Content personalisation • Personalisation based on • Behaviour (current & previous) • Preferences • Demographics

  13. Links – user generated content • Web-based URL bookmarking • Link categorisation • Info discovery through shared links • See other links that they have saved • See their categories • Monitor influencers link submission

  14. Mashups • Merging multiple data sources • Creating new resources that are greater than the sum of the parts • Many examples in Geographic Space

  15. Clustering/context linkage • virtual 'information piles‘ • gathers matching pieces of data from numerous sources • places them into groups without the need for predefined taxonomies or manual tags. • identifies hot topics • unveils hidden content relationships • matches documents based on actual content

  16. Polls – interactive content • Requesting user opinion • Publishing collective response + free text comments • Interpreting with analysis

  17. The importance of Web 2.0 in medicine • Doctors need quick access to a variety of information via a single, organised interface • Doctors are seeking new methods of information discovery because of the limitation of search engines • Web 2.0 provides a dynamic interactive platform for medical knowledge exchange • Knowledge exchange is not limited or controlled by private interests • Multimedia tools (e.g. podcasts or videos) are becoming popular learning tools Guistini D. How Web 2.0 is changing medicine. BMJ. 2006

  18. Networking sites doctors use and why

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