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Martin Chyla , 26.9.2012

Martin Chyla , 26.9.2012. Martin Chyla , 37, G raduate d at EU ’98 - finance, postgraduate diploma in marketing at CIM , London ,.

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Martin Chyla , 26.9.2012

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  1. Martin Chyla, 26.9.2012

  2. Martin Chyla, 37, Graduatedat EU ’98 - finance, postgraduate diploma in marketing at CIM, London, worked on brands: Figaro (Tatiana, Bolero, Zlatý Nugát, Cappuccino, Rumba,...), Whiskas, Kitekat, Sheba, Snickers, Twix, Milky Way, Led dozens of innovation projects across CEE with cumulative sales over 50 milion EUR, last 10 months on his private project in Slovakia....

  3. Feel free to connect:

  4. YOUR INNOVATIONS YOUR AMBITIONS YOUR IDEAS YOU

  5. Innovation is...

  6. Innovation is... Dreams, Ambition, and Drive: http://www.youtube.com/watch?v=0JUFjTOM32g&feature=fvwp&NR=1 Where good ideas, come from?: http://www.youtube.com/watch?v=NugRZGDbPFU&feature=related Much more than product: http://www.managementexchange.com/video/gary-hamel-reinventing-technology-human-accomplishment

  7. Innovation is... „Profitable implementation of ideas“, Gordon Graham „The development of new ideas and their economic application as new products or processes“ U.K. Dept Trade and Industry

  8. Innovation is... Innovation vs. Invention The difference is in present commercial value...Invention may bring it in the future. There is no shortage of needs – ideas – projectsthe challenge is to bring those successfully into market

  9. Innovation is... Well executed idea, that brings significant additional value to your business . (customers, employees, shareholders)

  10. Types of innovation Product, Pack, Brand Process (internal, or with suppliers) Service Business Model Value (Customer expeirence) Market

  11. Measures for innovation ...and, what we have passion and drive for

  12. Schedule, winter 2012: • Development of innovation process in organizations • Innovation process I - Search for opportunities • Innovation process II. Ideas evaluation, testing, priorities, • Innovation process III. Project plan; Goal, Team, Budgets. Building the case. • Innovation process IV. The power of networking! Use networks for ideas, talents and capital searches. • Innovation process V. Implementation. Commitment, long runs and races. Risk avoidance fast learning curve. • Innovation process VI. Marketing communication plan and innovation. • Innovation market I.and II.Presentations, win the investors! • Building an innovation ecosystem. 4 pillars of innovation system. • Building an innovation team. Understanding innovation competencies, and planning for efficient use of strengths.

  13. Why to innovate? • Technology drive • Customer demands drive • Cost drive • Market drive (retail wholesale, international, global, transport, interenet • Management drive (all stakeholders- shareholders, leaders, teams)

  14. Pre-reading for next class:: • PavolMolnár – Innovation Management 2007, pages 10-12 • Peter Skarzynski - Innovation to the core 2008, pages 3-13, 21-22

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