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Bring on the Special Teams

Bring on the Special Teams. Prepare to: PLAY OFFENSE. Bring on the Special Teams. DPS as OEM-approved vendor BMW (duh) Service Connection Program – exclusive administrator Kia (double-duh) EVC program – revamped!

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Bring on the Special Teams

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  1. Bring on the Special Teams Prepare to: PLAY OFFENSE

  2. Bring on the Special Teams • DPS as OEM-approved vendor • BMW (duh) • Service Connection Program – exclusive administrator • Kia (double-duh) • EVC program – revamped! • One of four vendors approved for Service Reminder communications and other marketing for Co-Op • Participating in Kia National Dealer Meeting

  3. Bring on the Special Teams • DPS as OEM-approved vendor • Mitsubishi (duh, to the 3rd power) • Diamond Care Marketing Program (SRLs at dealer expense; add’l marketing Co-Op’ed) • 50% co-op reimbursement, up to 3% of parts purchases • Dealer list provided with Co-Op funds available – show them how to spend their money! • GM – LMG work

  4. Bring on the Special Teams • No specific vendor approval – FAIR PLAY/OPEN GAME!! • Bentley – all dealer post-sale to-consumer marketing is 100% dealer expense • GM – individual dealer level • New co-op administrator – must get dealer log-on and password from dealer for submission • Mazda – no call center alliance for Mazda Winner’s Circle • Will Co-Op the calls!

  5. Bring on the Special Teams • No specific vendor approval – FAIR PLAY/OPEN GAME!! • Nissan – Inner/Outer Circle • Internally-run program • Not Co-op’d, but 95% enrollment • Porsche – • Carmichael Lynch Co. - co-op administrator • Getting final approval

  6. Bring on the Special Teams • No specific vendor approval – FAIR PLAY/OPEN GAME!! • Toyota • 50%, up to $0.35 per reminder • Very specific guidelines

  7. Bring on the Special Teams • OEMs in the Playbook – of which teams are we reviewing game video! • BMW Motorrad • Created communication timeline logic • Currently acquiring additional dealer data extraction forms • Jeff/IT to analyze and determine level of play • Develop program to present to BMW Motorrad • Audi/VW – in the market to replace Newgen; still in development

  8. The Opposing Teams • Other OEM-recommended vendors • Acura/Honda - Minacs • Chrysler/Dodge – SmartLink approved vendors • Ford/Lincoln/Mercury – Genuine Direct Program • Internally-run – but easy to tackle! Ask QBs – KK, BC and JK!

  9. The Opposing Teams • Other OEM-recommended vendors • Hyundai – Online/Peak Performance – 50% • Jaguar/Land Rover – Online/Newgen – 50% • Lexus – Internal - 7 Programs in Place! • Not mandatory and Not Co-op’d!!

  10. The Opposing Teams • Other OEM-recommended vendors • Mercedes – Harte-Hanks – direct mail (Star Response/Rastar) • Internal Program – 50% • BDC is requirement • Scion – One vendor, but regions have been known to recommend a regional vendor • Subaru – Minacs

  11. The Opposing Teams • Other OEM-recommended vendors • Rolls-Royce (BMW) – internal program • Volvo – Online • SRL’s not Co-op’d, but required • ½% total parts annual purchases; 50% Co-Op

  12. Questions???

  13. Hands in everyone! Ready……. Lunch! (Be back at 1:00pm)

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