1 / 15

Social Media and The Live Music Experience

Social Media and The Live Music Experience. Sarah Greenberg # uwsmc Treatment Nov. 9 , 2011. “Concert-goers want to be engaged, and now with social technology they expect higher levels of engagement than ever.” . -Russell Wallach, President of LiveNation Network.

cala
Télécharger la présentation

Social Media and The Live Music Experience

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Social Media and The Live Music Experience Sarah Greenberg #uwsmc Treatment Nov. 9, 2011

  2. “Concert-goers want to be engaged, and now with social technology they expect higher levels of engagement than ever.” -Russell Wallach, President of LiveNation Network • 65% of consumers share live music experiences via social networks • 56% upload related photos • 31% write reviews of their overall experience

  3. 5Ways Social Media has Changed Live Music • Discovering events • Connecting at events • Experiencing the events • Sharing the experiences • Archiving your personal, live music history

  4. Discovering Events Finding live music near you has never been easier! Social Tools for Live Music Discovery • Forums, discussion boards, blogs: Music-lovers gather to discuss every last detail of their favorite bandor artist (including tour dates, tour reviews) • IE: http://www.phantasytour.com, http://thelowdown.org • Artists’ Facebook Pages • Artists’ MySpace Pages • Live Music Applications

  5. Live Music Applications • BandsInTown (2,700,000 Monthly Facebook Users) • Web Application, Mobile App, Facebook App, Facebook integration, Twitter broadcasting • Favorite artist tracking • Track past and future tour dates • Never miss a concert again - Export upcoming concerts to your calendar • Songkick(212,000 Monthly Facebook Users) • Based on favorite artists, current location, and your iTunes library Songkick recommends shows for you. • “I was there.” • Eventful(80,000 Monthly Facebook Users) • Not just concerts: Festivals, sporting events, popular nightlife events, conferences • Demand feature • Facebook Events • “Facebook is, I think, the most used events application on the web” Mark Zuckerberg • He’s probably right, but the statistics for Facebook Events not public

  6. BandsInTown Dashboard

  7. Songkick - “I Was There”

  8. Experiencing the Events For those of us that couldn’t make it to the show…. • Follow along with real-time set-list updates and conversations • Twitter • Forums/Discussion Boards • Big Live: Real-time sharing between people watching online concerts-chat capabilities • Loudie: Geared towards people at the actual show. GPS feature checks you in at certain venues—comment/share in real-time while at show • Live Concert Streaming • iClips • $9.99/show • Real-Time chat with other viewers • Live Stream • Spotify • YouTube Live

  9. Sharing the Experience • Social Media communities are being created around specific events to promote fan engagement, drive ticket sales, and establish a year round connection . • Before the Show—Create “Band Awareness” (or Event Awareness), Drive ticket sales • During the Show—Social Media & Mobile integration enhances overall experience with real-time sharing • After the Show—Even if you forget what happened at the event, there is a digital record and community to remind you. Promoters hope to keep fans engaged year-round to profit from additional sponsorship $$

  10. Sharing the Experience: Before

  11. Sharing the Experience: During • The creation of Mobile Apps for music festivals is a recent trend. • The Hangout Festival will likely model its mobile app after Bonnaroo’s 2011 App which included: • Interactive maps of the festival, with car or campsite tracking • Schedule/Line-Up so that you don’t miss your favorite act • Friend finder • Info about the bands • Ability to purchase bands’ iTunes tracks • Photo/Video Uploads • Facebook & Twitter Integration

  12. Sharing the Experience (After)

  13. Archiving Your Personal Live Music History • Concerts have always been shrouded in secrecy. Fans were lucky to get a few photos, a live CD once in a while, or if it was a truly spectacular performance, a DVD (or VHS!) • Now there is a digital record of most live performances, either in pictures, set-lists, videos and reviews. • Connect with friends you met at the shows • Social community around events lasts even after the show • 10 years from now you will be able to re-live the concerts you went to

  14. Summary • Social Media is enhancing the overall Live Music Experience • For people at the show, or people who wish they were at the show • For both new and established musicians • Create “Band Awareness” • Promoting concerts • Connecting with fans • Reaching new fans • Creating fan communities and discussions • Selling out shows • Final Thoughts • Quality of music in general and live performances will be held to a higher standard than ever before. • New ability for music discovery  higher demand for live events, live downloads, live streaming • I believe that as more artists embrace live music and social media, we will see a shift in the music industry and how these artists’ make money. (Since its definitely not from CD sales!)

  15. References -Using Social Media to sell out live music events http://socialnetit.wordpress.com/2010/10/25/using-social-media-to-sell-out-live-music-events/ -Q&A Live Nation Exec on how social media and mobile tech are completely changing live music http://articles.businessinsider.com/2011-09-07/strategy/30126733_1_live-music-artist-brands -8 ways to improve your live event with social media : http://mashable.com/2011/04/20/social-media-event-planning/ -Social Music: 5 ways to find concerts near you http://mashable.com/2009/02/12/find-music-concerts/ -Live concerts come to YouTube and Vevo this summer: http://mashable.com/2010/07/23/youtube-vevo-live-concerts/ -Spotifyto start streaming live concerts: http://techland.time.com/2011/03/25/spotify-to-start-streaming-live-concerts/ -SongKick Info http://www.songkick.com/info/tour -Zuckerberg: “Facebook is, I think, the most used events application on the web.” http://thenextweb.com/socialmedia/2010/10/06/zuckerberg-facebook-is-i-think-the-most-used-events-application-on-the-web/ -20 top social media marketing tools for musicians: http://www.ignitesocialmedia.com/social-media-tools/top-social-media-marketing-tools-for-musicians/ -Social Media Music Metrics: http://mashable.com/2011/08/07/social-music-charts/#22521MTV-Music-Meter

More Related