1. Social Media and The Live Music Experience Sarah Greenberg #uwsmc Treatment Nov. 9, 2011

2. “Concert-goers want to be engaged, and now with social technology they expect higher levels of engagement than ever.” -Russell Wallach, President of LiveNation Network • 65% of consumers share live music experiences via social networks • 56% upload related photos • 31% write reviews of their overall experience

3. 5Ways Social Media has Changed Live Music • Discovering events • Connecting at events • Experiencing the events • Sharing the experiences • Archiving your personal, live music history

4. Discovering Events Finding live music near you has never been easier! Social Tools for Live Music Discovery • Forums, discussion boards, blogs: Music-lovers gather to discuss every last detail of their favorite bandor artist (including tour dates, tour reviews) • IE: http://www.phantasytour.com, http://thelowdown.org • Artists’ Facebook Pages • Artists’ MySpace Pages • Live Music Applications

5. Live Music Applications • BandsInTown (2,700,000 Monthly Facebook Users) • Web Application, Mobile App, Facebook App, Facebook integration, Twitter broadcasting • Favorite artist tracking • Track past and future tour dates • Never miss a concert again - Export upcoming concerts to your calendar • Songkick(212,000 Monthly Facebook Users) • Based on favorite artists, current location, and your iTunes library Songkick recommends shows for you. • “I was there.” • Eventful(80,000 Monthly Facebook Users) • Not just concerts: Festivals, sporting events, popular nightlife events, conferences • Demand feature • Facebook Events • “Facebook is, I think, the most used events application on the web” Mark Zuckerberg • He’s probably right, but the statistics for Facebook Events not public

6. BandsInTown Dashboard

7. Songkick - “I Was There”

8. Experiencing the Events For those of us that couldn’t make it to the show…. • Follow along with real-time set-list updates and conversations • Twitter • Forums/Discussion Boards • Big Live: Real-time sharing between people watching online concerts-chat capabilities • Loudie: Geared towards people at the actual show. GPS feature checks you in at certain venues—comment/share in real-time while at show • Live Concert Streaming • iClips • $9.99/show • Real-Time chat with other viewers • Live Stream • Spotify • YouTube Live

9. Sharing the Experience • Social Media communities are being created around specific events to promote fan engagement, drive ticket sales, and establish a year round connection . • Before the Show—Create “Band Awareness” (or Event Awareness), Drive ticket sales • During the Show—Social Media & Mobile integration enhances overall experience with real-time sharing • After the Show—Even if you forget what happened at the event, there is a digital record and community to remind you. Promoters hope to keep fans engaged year-round to profit from additional sponsorship $$

10. Sharing the Experience: Before

11. Sharing the Experience: During • The creation of Mobile Apps for music festivals is a recent trend. • The Hangout Festival will likely model its mobile app after Bonnaroo’s 2011 App which included: • Interactive maps of the festival, with car or campsite tracking • Schedule/Line-Up so that you don’t miss your favorite act • Friend finder • Info about the bands • Ability to purchase bands’ iTunes tracks • Photo/Video Uploads • Facebook & Twitter Integration

12. Sharing the Experience (After)

13. Archiving Your Personal Live Music History • Concerts have always been shrouded in secrecy. Fans were lucky to get a few photos, a live CD once in a while, or if it was a truly spectacular performance, a DVD (or VHS!) • Now there is a digital record of most live performances, either in pictures, set-lists, videos and reviews. • Connect with friends you met at the shows • Social community around events lasts even after the show • 10 years from now you will be able to re-live the concerts you went to

14. Summary • Social Media is enhancing the overall Live Music Experience • For people at the show, or people who wish they were at the show • For both new and established musicians • Create “Band Awareness” • Promoting concerts • Connecting with fans • Reaching new fans • Creating fan communities and discussions • Selling out shows • Final Thoughts • Quality of music in general and live performances will be held to a higher standard than ever before. • New ability for music discovery  higher demand for live events, live downloads, live streaming • I believe that as more artists embrace live music and social media, we will see a shift in the music industry and how these artists’ make money. (Since its definitely not from CD sales!)

15. References -Using Social Media to sell out live music events http://socialnetit.wordpress.com/2010/10/25/using-social-media-to-sell-out-live-music-events/ -Q&A Live Nation Exec on how social media and mobile tech are completely changing live music http://articles.businessinsider.com/2011-09-07/strategy/30126733_1_live-music-artist-brands -8 ways to improve your live event with social media : http://mashable.com/2011/04/20/social-media-event-planning/ -Social Music: 5 ways to find concerts near you http://mashable.com/2009/02/12/find-music-concerts/ -Live concerts come to YouTube and Vevo this summer: http://mashable.com/2010/07/23/youtube-vevo-live-concerts/ -Spotifyto start streaming live concerts: http://techland.time.com/2011/03/25/spotify-to-start-streaming-live-concerts/ -SongKick Info http://www.songkick.com/info/tour -Zuckerberg: “Facebook is, I think, the most used events application on the web.” http://thenextweb.com/socialmedia/2010/10/06/zuckerberg-facebook-is-i-think-the-most-used-events-application-on-the-web/ -20 top social media marketing tools for musicians: http://www.ignitesocialmedia.com/social-media-tools/top-social-media-marketing-tools-for-musicians/ -Social Media Music Metrics: http://mashable.com/2011/08/07/social-music-charts/#22521MTV-Music-Meter