1 / 6

Social Media and the Web

Mark Branom branom@alumni.stanford.edu @ markbranom markbranom@facebook.com. Social Media and the Web. Overview. With Social Media, the potential for people to interconnect and collaborate has never been greater. With Social Media, you can easily: know more about each other,

kerri
Télécharger la présentation

Social Media and the Web

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Mark Branombranom@alumni.stanford.edu@markbranommarkbranom@facebook.com Social Media and the Web

  2. Overview • With Social Media, the potential for people to interconnect and collaborate has never been greater. • With Social Media, you can easily: • know more about each other, • stay in touch, • find potential job opportunities, • and more!

  3. Why? • http://youtu.be/fpMZbT1tx2o

  4. What Should I do? • Use Social Media as the hook/tool to get people interested in your organization. • To get people to click on the web site to find out more. • To inform world at-large about • upcoming events • staff profiles • other information you wish to disseminate

  5. Change the way you think about marketing! • The old communication model is outdated: • producing paper newsletters • writing letter campaigns (both paper and email) • using phone call trees • even static web sites are outdated! • Those methods were a one-way communication stream – the organization sent out the information. • Today, people expect to be able to respond immediately to communiqués from organizations, and expect that communication to be an interactive, push-pull collaboration.

  6. Some Tips… • Produce compelling content. • Be sure to allocate the resources needed to produce your content. Make the upkeep and posting of information a dedicated part of one or more of your staff’s job. • DO continue to use your old marketing tools (static web sites, email distribution lists, newsletters, etc.). Most online visitors expect these old-school communication tools to be the repository of the information they seek. • Honor the Terms of Service (TOS) of the platform (e.g., Facebook, Twitter, YouTube) you are using. Be sure to read (and understand) the rules before posting content. • Don’t post messages that are fraudulent, harassing, obscene, threatening, or post other messages that are a violation of applicable law.

More Related