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Marketing using the web and social media

Marketing using the web and social media. Presenter:- Pete Read Follow me on Twitter @iictpete. Objectives. Quick look at creating a strategy for Communications and Marketing New media options Websites Blogging Twitter Facebook Action Plan. Marketing and Communication Strategy.

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Marketing using the web and social media

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  1. Marketing using the web and social media Presenter:- Pete Read Follow me on Twitter @iictpete

  2. Objectives • Quick look at creating a strategy for Communications and Marketing • New media options • Websites • Blogging • Twitter • Facebook • Action Plan

  3. Marketing and Communication Strategy • What are your current methods of communication? • What are your current methods of Marketing

  4. Current Communications and Marketing Telephone Posters In house News paper News letter Word of mouth Social Media Website Letters Local Radio

  5. Your Web Site • Guide people to your web site • Increase your rankings by using key words in your site • Create links into your site and from your site • Meta - Descriptions • Add a blog • Register with Google places

  6. Exercise one • Write down the name of your organisation and in 3 words what does your organisation do. • Pass this to someone who is not in your organisation • Write down the word or phrase would you type into Google to find this organisation. • Pass it on.

  7. Social Media Face Book Page • A Facebook Page is a customisable presence for an organization to join the conversation with Facebook users. • The Page focuses on the stream of content posted by the Page administrators. • By leveraging the real connections between friends on Facebook, a Page lets Fans become brand advocates. • Posts by the Page will start to appear in News Feed, giving Pages a stronger voice to reach their Fans.

  8. Twitter • Twitter is a micro blogging site • Drive people to your website • Drive people to your FaceBook page • Engage with people and other organisations • Register your name and sign up

  9. Mark Gibson • Examples of how we use social media • Our FaceBook Page • Our Twitter story • Google alerts, social mention

  10. Other types of social media • People watch video clips • Create your own with YouTube • Create screen casts with JING.com • People listen to Podcasts • Ipadio – broadcast using your phone • Ipadio publish to Itunes • People like people • So engage them in conversation

  11. Call to action • Register your organisation’s name on popular social media. E.g. Twitter/Facebook • Give someone the task of adding tweeting adding news to facebook, blogging etc • Google Places – register NOW! • Tell people you are using social media • Add links to your website and get others to link to you! • Engage people in conversations

  12. Social MediaSurgery • Social media surgery in Shropshire • Free Advice session for Vol sec • Café Bar old market hall, Shrewsbury • 5:30 to 8pm Monday 21st July

  13. About ICT Champion • To assist in the development of the effective use of information technology within the voluntary and community sector • Promote local solutions via the www.wmictchampion.org.uk website • Work with infrastructure groups and be a trusted advisor for local groups

  14. illluminateICT • A social enterprise offering • Website design, development and hosting • Training on ICT and ICT issues • Developers of ICT solutions • Deliver projects such as ICT Champion • Supplier of Social Impact Tracker • CRM database solution measuring impact and outcomes

  15. Marketing using the web and social media Presenter:- Pete Read Follow me on Twitter @iictpete

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